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Managing Customer Perceptions: Evolving Your Business Identity and Strategy

In a rapidly changing market, understanding and shaping your customer's perceptions is key to success. As the Talmud suggests, our worldview influences everything we do. This guide explores essential aspects of business evolution: defining your target niche, refining services and marketing strategies, and establishing clear pricing and product packages. We'll help you identify who you are now, who you're communicating with, and what beliefs you want to instill. Discover how to build consistency in your brand positioning for a successful future.

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Managing Customer Perceptions: Evolving Your Business Identity and Strategy

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Presentation Transcript

  1. quacking surface the managing your customer’s perceptions

  2. “We see the world not as it is, but as we are." ~ The Talmud www.pibworthps.com lauren@pibworthps.com

  3. Real World Perceptions www.pibworthps.com lauren@pibworthps.com

  4. Tell Me www.pibworthps.com lauren@pibworthps.com

  5. Who was I and who am I now?

  6. Business Evolution • Target client / Niche • Services • Marketing strategy • Pricing • Products • Packages? • Team

  7. So – who are you now? • Who are you talking to? • What do they currently believe? • What do you want them to believe? • What do they value about your company?

  8. Who do you want to be?

  9. In the beginning – the VERY beginning

  10. But I knew what I wanted to build

  11. First Evolution www.pibworthps.com lauren@pibworthps.com

  12. And Now…

  13. Consistency

  14. Positioning for the future

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