Enhancing Student Government Communication: Engaging Students Effectively
Our initiative addresses the communication gap between student government and students who are unaware of its benefits and services. Through a focused marketing approach, including promoting student resources like NightRide and BookSwap, we aim to engage students early, especially freshmen. By streamlining information on our website and creating attractive promotional campaigns, we ensure students recognize the value of student government. This awareness campaign will foster engagement, connect students with their interests, and enhance participation in campus events.
Enhancing Student Government Communication: Engaging Students Effectively
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Presentation Transcript
Solving Student Government’s Challenge Communication Solution UComm
Our Ignorant Student He doesn’t know about student government He doesn’t care about student government But we can change this
Benefits Marketing Shuttles 24/7 Lab NightRide Bookswap Housing Locator Basketball tickets Student should KNOW how you have AFFECTED them
Affective and Resonance Advertising Bearcats Athletics has effective promotions
Places to Hit High Traffic - In-person communication is very effective Residence Halls - Freshmen are ignorant and impressionable College Specific - Connect to Students through their Majors **Student Orientation
Check Up Time I had no idea student government did so much! Had I known all this I would have interacted with them more!
Check Up Time How can I interact with them? Where do I go and what will the experience be like?
Streamlining • Redundancy • No need to have the same links on both the top and side of the website. • Simplify Organization Chart • Give a general outline to let students know where power goes.
Streamlining • Division of Events • Clearly separate one event from the other through uniform headlines. • Facebook/Twitter Link • Give a quick link to tweet or share the event with one click.
Streamlining • Feedback • Reduce hassle by giving a comment box on blackboard. Just type your question and send it. • Hierarchy • Give more important events more page space rather than a jumbled news feed.
Communication Improvement • Following the outlined procedures we believe communication would improve • Students would begin to see the benefits of student government has • Associate the benefits with the marketing
The Final Result By educating the student body through an awareness campaign and by streamlining the process of communication, our student learns the benefits of student government and engages with them in a successful way now.
Prototyping the Solution • Tested out with the Comm 2 LC • Didn’t know about student government—they were part of the original survey • Liked the ideas and expressed interest in seeing these implemented across campus
