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Effective Marketing for your Virtual Library

Effective Marketing for your Virtual Library

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Effective Marketing for your Virtual Library

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  1. Effective Marketing for your Virtual Library by Jan Reynolds Near North District School Board

  2. User Behaviour “Google Generation not so hot at Googling” Information Behaviour of the researcher of the future, January 11, 2008 UCL • Navigation – spend more time, than actual reading • “power browse”- going online for quick wins • Not Assessing Authority - their trust level is high

  3. Staff Training • Train staff so that they are comfortable • Train all staff • Prepare a PowerPoint • Make sure that there is a hands-on component to the training • “Techie” Tuesdays with Staff members • Have cheat sheets to remind staff of key components

  4. Engaging Student Interest • Grade Nine Orientations and quiz • Collaboration with teachers • Appeal to students by offering technology clubs and value input into the Virtual Library

  5. Race • Virtual Library VS Google • Instructions: Divide the group into two. One team VL and one team Google. • Rules: The VL team is only allowed to use the resources found on the VL site and the Google team is only allowed to use google search engine. • Preparation: Get both groups on their appropriate web site so they start at the same time. • Explanation: This is a race. The first team that finds all the answers to the quiz wins. Keep the quiz face down until the instructor says go.

  6. Marketing Ideas • Home Access Flyers sent home with report cards • Magnets to Teachers and School Secretaries • Posters • Power Point presentations • Monthly Update through the email system e.g., Student Link Updates/Monthly feature and other new products

  7. Posters

  8. Magnets

  9. Monthly e-mails

  10. E-wareness

  11. Trustees • Creates a level playing field for students • Cost efficient- essentially a small amount per student • Better Research results • Prepares students for post-secondary

  12. How to get Teachers to use your Virtual Library! Safety Reading Levels Research Skills

  13. CARS Information Virtual Salt • C = complete, current • A = accurate • R = reliable, relevant • S = safe CARS Information: Complete Accurate Reliable Safe

  14. Free internet is a mix of good, bad and ugly Subscriptions – we pay for quality control Skill of surfing and the skill of researching Skill of questioning resources Why? Open Internet—free, unregulated Subscription Internet For fee-regulated

  15. Step 2 – Book Catalogue - Online Books are reliable ~ they give a broad overview Watch for current enough date Select Location

  16. Lexile Score

  17. ReadPlease 2003This award winning text-to-speech software was developed in Canada and has an excellent free version with excellent pronunciation and natural sounding voices.

  18. Free Text to Speech Software

  19. PDF instructions for parents

  20. Create a “just right” book list

  21. Grade 3, Humor, Author

  22. Parents have access:

  23. Research Skills Do not send students boldly where you have not gone before!

  24. Research Skills • Strip Method of Research developed by Paul Kay and Sally Bradshaw from the TDSB • Use different coloured of paper for each source • Put strips in envelope • Paste onto chart paper • Students learn to distinguish between different sources of information

  25. Stripping Jot Notes • Students cut out and organize jot notes By Paul Kay and Sally Bradshaw TDSB

  26. Tracking Envelopes • Students organize their work using a tracking envelope and to track teacher-student conferences By Paul Kay and Sally Bradshaw TDSB

  27. Gr. 5 Student Sample • Only 4 categories covered • lots of information in each category • Variety of resources used • No resource list! By Paul Kay and Sally Bradshaw TDSB

  28. Grade 6 SampleScience: Diversity • Students who finish early are permitted to illustrate their project By Paul Kay and Sally Bradshaw TDSB

  29. Model, Model, Model • Modeling online reading and researching skills helps! • It’s about process and skills! Marking Scheme • Simple to say, “If it’s not from a subscription, it’s not being marked.”

  30. 21st Century School Library Media Centers are: • where information is accessed and delivered • where teaching and learning takes place