Effective Marketing for your Virtual Library http://www-lib.nearnorthschools.ca/vle1.htm by Jan Reynolds Near North District School Board
User Behaviour “Google Generation not so hot at Googling” Information Behaviour of the researcher of the future, January 11, 2008 UCL • Navigation – spend more time, than actual reading • “power browse”- going online for quick wins • Not Assessing Authority - their trust level is high
Staff Training • Train staff so that they are comfortable • Train all staff • Prepare a PowerPoint • Make sure that there is a hands-on component to the training • “Techie” Tuesdays with Staff members • Have cheat sheets to remind staff of key components
Engaging Student Interest • Grade Nine Orientations and quiz • Collaboration with teachers • Appeal to students by offering technology clubs and value input into the Virtual Library
Race • Virtual Library VS Google • Instructions: Divide the group into two. One team VL and one team Google. • Rules: The VL team is only allowed to use the resources found on the VL site and the Google team is only allowed to use google search engine. • Preparation: Get both groups on their appropriate web site so they start at the same time. • Explanation: This is a race. The first team that finds all the answers to the quiz wins. Keep the quiz face down until the instructor says go.
Marketing Ideas • Home Access Flyers sent home with report cards • Magnets to Teachers and School Secretaries • Posters • Power Point presentations • Monthly Update through the email system e.g., Student Link Updates/Monthly feature and other new products
Trustees • Creates a level playing field for students • Cost efficient- essentially a small amount per student • Better Research results • Prepares students for post-secondary
How to get Teachers to use your Virtual Library! Safety Reading Levels Research Skills
CARS Information Virtual Salt http://www.virtualsalt.com/ • C = complete, current • A = accurate • R = reliable, relevant • S = safe CARS Information: Complete Accurate Reliable Safe
Free internet is a mix of good, bad and ugly Subscriptions – we pay for quality control Skill of surfing and the skill of researching Skill of questioning resources Why? Open Internet—free, unregulated Subscription Internet For fee-regulated
Step 2 – Book Catalogue - Online Books are reliable ~ they give a broad overview Watch for current enough date Select Location
ReadPlease 2003This award winning text-to-speech software was developed in Canada and has an excellent free version with excellent pronunciation and natural sounding voices. http://www.readplease.com
Create a “just right” book list http://www.lexile.com/findabook/studentinfo.aspx?
Research Skills Do not send students boldly where you have not gone before!
Research Skills • Strip Method of Research developed by Paul Kay and Sally Bradshaw from the TDSB • Use different coloured of paper for each source • Put strips in envelope • Paste onto chart paper • Students learn to distinguish between different sources of information
Stripping Jot Notes • Students cut out and organize jot notes By Paul Kay and Sally Bradshaw TDSB
Tracking Envelopes • Students organize their work using a tracking envelope and to track teacher-student conferences By Paul Kay and Sally Bradshaw TDSB
Gr. 5 Student Sample • Only 4 categories covered • lots of information in each category • Variety of resources used • No resource list! By Paul Kay and Sally Bradshaw TDSB
Grade 6 SampleScience: Diversity • Students who finish early are permitted to illustrate their project By Paul Kay and Sally Bradshaw TDSB
Model, Model, Model • Modeling online reading and researching skills helps! • It’s about process and skills! Marking Scheme • Simple to say, “If it’s not from a subscription, it’s not being marked.”
21st Century School Library Media Centers are: • where information is accessed and delivered • where teaching and learning takes place