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Marketing your online library

Marketing your online library. A (very brief) review of KCLL.org Robert Ashby, Business Development Manager Microsoft Corporation. http://images.businessweek.com/ss/06/07/top_brands/source/41.htm. http://www.nikkeibp.co.jp/archives/417/417564.html. Know your customer.

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Marketing your online library

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  1. Marketing your online library A (very brief) review of KCLL.org Robert Ashby, Business Development Manager Microsoft Corporation

  2. http://images.businessweek.com/ss/06/07/top_brands/source/41.htmhttp://images.businessweek.com/ss/06/07/top_brands/source/41.htm

  3. http://www.nikkeibp.co.jp/archives/417/417564.html

  4. Know your customer • Where do they come from? • What do they ask for? • Can they find it?

  5. Where do they come from?

  6. What do they want (that you have)? http://advertising.microsoft.com/advertising/adcenter_addin

  7. Think of your service as an online product • Marketing • Where do they come from? • Merchandizing/Retail • Can they find it? • Supply • What do they want? • Library Catalog • Delivery Service • Fax Service • Computer resources • Training Service • Subscription Databases • Conference Room Reservations • Publications • Live Chat Service

  8. What does success look like? • 50% improvements in hits on the catalog? • 80% booking of conference rooms? • Training courses at 75% occupancy? GO DO: Make sure your goals are measurable then analyze your conversion funnel for next actions to reach your success metrics.

  9. Questions?

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