1 / 29

Dig Deep: Donor Prospecting & Online Giving

Dig Deep: Donor Prospecting & Online Giving. Austin Merritt, DAXKO Operations Project Manager Britney McKim, DAXKO VP of Professional Services. Online Giving. Online Giving. Myth #1. People won’t give online. People won’t give online. 2008 contributions = $300 billion

zaina
Télécharger la présentation

Dig Deep: Donor Prospecting & Online Giving

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Dig Deep: Donor Prospecting & Online Giving Austin Merritt, DAXKO Operations Project Manager Britney McKim, DAXKO VP of Professional Services

  2. Online Giving

  3. Online Giving

  4. Myth #1 People won’t give online.

  5. People won’t give online 2008 contributions = $300 billion (that’s a lot of zeros)

  6. People won’t give online • $300 billioncontributed in 2008 • Only 4% contributed online

  7. People won’t give online

  8. People won’t give online • 75% of Americans have Internet access. • 94% of Americanswho have online access have shopped online. • Americans spent more than $186 billion buying merchandise over the Internet in 2008.

  9. Myth #1: People won’t give online Case in point

  10. Myth #2 Online giving replaces the face to face ask.

  11. OLG Replaces Face 2 Face The truth? Online giving should supplement traditional fundraising.

  12. OLG Replaces Face 2 Face Statistics from DAXKO Operations: 6.4 million members & program participants 1.2 million active membership units

  13. OLG Replaces Face 2 Face

  14. OLG Replaces Face 2 Face Step 1: Segment your database

  15. OLG Replaces Face 2 Face Step 2: Send targeted email solicitation

  16. OLG Replaces Face 2 Face Step 3: Track gifts coming in & follow-up

  17. Online Giving

  18. Myth #3 Online giving means I can only raise money through my organization’s website.

  19. One place to give

  20. Raise $ through my website

  21. Raise $ through my website

  22. Raise $ through my website

  23. Raise $ through my website

  24. Raise $ through my website

  25. Myth #4 We’re missing out on a larger gift

  26. We’re missing out on a larger gift The Truth? Recent OLG Stats: Avg gift size: $152 Avg gift size in December 2008: $248 Online giving volume increased by 68% in Q1 2009

  27. Conclusion Key Takeaways Return on Investment This is not a fundraising thing. It’s an association thing. Include your volunteers

More Related