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Exploring Values, Needs & Wants

zarek avatar
zarek
9 diapositives · 530 Views · Sep 14, 2012

Exploring Values, Needs & Wants. What are Values?. Something that is desirable, worthwhile, and important Influenced by family, friends, teachers, coaches, television, and movies Each person has different values which guide his/her daily decisions. Best Friend Advertisement.

#do #marketing orientation #thoughtful #attentive #attention #wanter #want #minister
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Exploring Values, Needs & Wants
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  1. Exploring Values, Needs & Wants

  2. What are Values? • Something that is desirable, worthwhile, and important • Influenced by family, friends, teachers, coaches, television, and movies • Each person has different values which guide his/her daily decisions

  3. Best Friend Advertisement • Write an advertisement for a best friend • Include at least five qualities or characteristics you desire or value in a friend • Describe why those qualities are important

  4. Needs vs. Wants • Need - something necessary or required for life • Brainstorm examples of needs • Food, water, clothing and shelter

  5. How Much Money Does A Person Need? • Families in India earn $1.00 to $2.00 a day. • Could your family live off $1.00 to $2.00 a day? • What do you think families in India think theyNEED? • How do values influence needs? • You need shelter, but do you NEED a mansion? • You need clothes, but do you NEED designer clothes?

  6. Needs vs. Wants • Want - something unnecessary but desired • May increase the quality of living or make a person happier • Brainstorm examples of wants • MP3 player, Play Station, designer clothes • How do values influence wants? • If being popular or having all of the newest gadgets is valued, a person may have a lot of wants

  7. Car Nike Sneakers Hot Tub Computer Food i-Pod Cell Phone Clothes You Decide!

  8. Spending Money • How do values influence how people spend money and make financial decisions? • If an individual values helping others, he may decide to give money to a church or other charitable groups • How do needs and wants influence how people spend money and make financial decisions?

  9. Remember… • Value - Something that is desirable, worthwhile, and important • Need - something necessary or required for life • Want - something unnecessary but desired • A person’s values and perception of needs and wants influence personal financial decisions!