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Public Relations Webinar

Public Relations Webinar. October 3, 2012. Webinar Objectives. Learn to how to improve the public relations efforts of your chapter through: The Handbook to Ultimate Leadership The Guide to Promoting FCCLA Promote and Publicize FCCLA! STAR Event. Public Relations…Why is it Important?.

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Public Relations Webinar

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  1. Public Relations Webinar October 3, 2012

  2. Webinar Objectives Learn to how to improve the public relations efforts of your chapter through: The Handbook to Ultimate Leadership The Guide to Promoting FCCLA Promote and Publicize FCCLA! STAR Event

  3. Public Relations…Why is it Important? Chapter Image Program Promotion Member Recognition

  4. Chapter Image Positive image to promote FCCLA: Integrate core academics into FACS classes Building strong leaders Provides services to community Worthwhile mission Makes a difference in society Prepare members for successful futures Is fun!

  5. Enhancing Chapter Image

  6. Enhancing Chapter Image Relate projects to the mission and/or purposes of FCCLA

  7. The Guide to Promoting FCCLA A resource provided for members, advisers, and promotional companies to understand, promote, and adhere to FCCLA brand guidelines http://fcclainc.org/content/guide-to-promoting-fccla/

  8. Using the Emblem

  9. Media Involvement Use the media resources you have in your community Types of Media Newspapers Magazines Radio Television Social Media

  10. What to Send to the Media? Sample media releases in The Guide to Promoting FCCLA Press Releases available at www.fcclainc.org

  11. The Guide to Promoting: FCCLA Editorial Style Guide Resource for creating professional public relations materials Information also relevant for STAR Event projects

  12. Public Relations Plan Essential elements of communication: Message Audience Purpose Method Feedback The Handbook to Ultimate Leadership has resources to help members address these topics

  13. Promote & Publicize FCCLA! Individual or Team event Develop an FCCLA promotion and publicity campaign to raise awareness and educate the school, parents, and members of the community about the importance of FCCLA and Family & Consumer Sciences Education

  14. Promote & Publicize FCCLA! Promotion Plan could include: New member packet Chapter website Bulletins Online or paper brochures Letters to members, school officials, and community members Handouts for chapter events PR aimed at professional organizations

  15. Power of One: Speak Out for FCCLA Use FCCLA Planning Process to tell others about positive experiences in FCCLA Assign as a class project for all members and students to work on

  16. PR Questions and Suggestions Contact me:Rachel VanPelt, National Consultant Teamrkvanpelt@fcps.edu Contact national staff:Kenatu MuletaDirector of Marketing and MembershipExt 310

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