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Proximity meeting 24/06/2014

Proximity meeting 24/06/2014. BBDO Belgium presents The Farm. The Farm. Creative bootcamp for young communication enthusiasts 3 weeks in August For 12 promising students To become savvy advertising professionals Creative survival sessions

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Proximity meeting 24/06/2014

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  1. Proximity meeting 24/06/2014

  2. BBDO Belgium presents The Farm

  3. The Farm • Creative bootcamp for young communication enthusiasts • 3 weeks in August • For 12 promising students • Tobecomesavvy advertising professionals • Creative survival sessions • Day-to-day assistance by specialists from the agency • Work • Real briefs for real clients • Labo for new experiments

  4. The Farm How do you attend the bootcamp? • We start a targetted recruitment campaign through schools, press, social media and even billboarding around schools. • People can subscribe and are invited to a selecition in our “summer house” of 1 day in July. • They choose their segment: account/strategy/creative. This year in total 140 subscribers.

  5. The Farm • Selection day: through a kind of “fast dating” system we send 100 people home before lunch and 40 can go to the second round in the afternoon. • We make 3 groups of the different disciplines to become an instant team. We give them a brief. They have 3 hours to prepare. • We coach them and feel their participation and attitude already during the work session • At the end of the afternoon each group presents the outcome of the teamwork.

  6. The Farm • At 6PM the final decision about the “elite” for the bootcamp • Congrats! See you back over 3 weeks. Be prepared to work hard and play hard.

  7. Client projects for this year

  8. It’s our own digital lab

  9. Effect on the audience • Attracts young and challenges established talent: The Farm is a magnet for new talent and a perfect way to detect talent from everywhere in the country and even abroad. The farmer challenges the internal teams. • We develop skills that are critical to grow & survive in a challenging market.

  10. Effect on the audience • Generates organic growth on our clients: we “invite” clients to give a briefing as a privilege. They pay a symbolic fee and they come with “no strings attached briefing” in disciplines we’re not in yet for the client. (Tabasco & Bkcp) • Spotlight on BBDO in the industry: press coverage and confident feeling the agency is future proof and healthy.

  11. What the network could do to help us grow

  12. Support from the network • Often our best work is limited to the boundaries to Belgium • So it would be great to haveambassadors in the network …to make our best work travel around!

  13. Support from the network • Possible “export” cases • Flightball (Brussels Airlines -> so any airline could be interested) • PizzaGoal (Tabasco) • Unpaid bills case (JC Decaux) • No Taste (Tabasco)

  14. THANKS!

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