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Communicating Public Needs: Insights from Prof. Dr. Richard Braun's Workshop

Join Prof. Dr. Richard Braun from BioLink as he presents crucial insights into the communication of public needs, revolving around biosafety, risks, and industry transparency. The session will cover pressing topics such as self-replicating viruses, immediate public accidents, and the balance between individual versus public risk. Attendees will learn about regulatory processes versus product concerns and the importance of clear communication in addressing public interests and familiarity. This presentation aims to enhance the public's understanding of biotechnological risks and the importance of effective information dissemination.

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Communicating Public Needs: Insights from Prof. Dr. Richard Braun's Workshop

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Presentation Transcript

  1. Communication: addressing public needs Presentation of results of workshop 11:20 – 11:40 Prof. Dr. Richard Braun BioLink, Worb

  2. Communication: addressing public needs • - Worst case, self-replication, virus, biosafety, scale, toxins scale-dependent • Immediate accident, public • individual vs.public risk • false infomedia • categories of risk • - Asilomar • regulation, process vs. Product • …. Prof. Dr. Richard Braun

  3. Communication: addressing public needs • - Communication • Info & familiarity • Honour public appearance, help • make use of putative interest • personal contacts journalist • confidentiality industry • transparency, benefits & risks • different sources of info Prof. Dr. Richard Braun

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