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Winning

Winning. Richard Roaf @ rroaf www.alter-eco.co.uk. “Anyone who says they can make anything go viral is probably a snake oil salesman or really naive.” Adam Mordecai, Upworthy. 3 INGREDIENTS. 1. Seeding 2. Shares per view 3. Clicks per share. 1. Seeding.

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Winning

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  1. Winning Richard Roaf @rroaf www.alter-eco.co.uk

  2. “Anyone who says they can make anything go viral is probably a snake oil salesman or really naive.” Adam Mordecai, Upworthy

  3. 3 INGREDIENTS 1. Seeding 2. Shares per view 3. Clicks per share

  4. 1. Seeding • Abandon the holy grail of virality “According to our research over the last two years, getting big is largely about being seen.” Dr Karen-Nelson Field

  5. Image: Face Group & Pulsar

  6. Dove ad had 1356 online communities • Find yours & the gatekeepers Image: Face Group & Pulsar

  7. 2. Shares per view • 800 Videos assessed by emotional responses • Correlated to share rates

  8. Emotions that Drive Sharing Be arousing Source: Viral Marketing: The Science of Sharing

  9. Emotions that Drive Sharing Be arousing Be positive Source: Viral Marketing: The Science of Sharing

  10. Emotions that Drive Sharing Be arousing Be positive Make people angry Source: Viral Marketing: The Science of Sharing

  11. Emotions that Drive Sharing Be arousing Be positive Make people angry Show personal triumph Source: Viral Marketing: The Science of Sharing

  12. Combine with Social Motivation Source: Unruly Media

  13. 3. Clicks per Share • Spend time on the name! • Description + Image • Testing

  14. Check these guys out • Face Group: How Stuff Spreads: How Videos Go Viral part 1 & 2 • Viral Marketing: The Science of Sharing, Karen Nelson-Field • Upworthy: One Girl Explains This Kinda Weird But Fun Website Upworthy @rroaf www.alter-eco.co.uk

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