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AIDA COMMUNICATION MODEL

AIDA COMMUNICATION MODEL. A ttention : Pages on the social medias Paid advertisement on Google Banners. I nterest : Rich and original assortment of recipes User friendly website, really easy to navigate. D esire : Slideshow images of the cupcakes. A ction : Follow us

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AIDA COMMUNICATION MODEL

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  1. AIDA COMMUNICATION MODEL • Attention: Pages on the social medias Paid advertisement on Google Banners

  2. Interest: Rich and original assortment of recipes User friendly website, really easy to navigate

  3. Desire: Slideshow images of the cupcakes

  4. Action: Follow us Like the pages Comment Join events Share on the social medias Subscribe to receive Cupcake Recipes by email

  5. TARGET AUDIENCE • Our target audience is mainly women from 18 to 34 years old, who love cooking in their free time. We have based it on a Facebook research on different cupcake pages.

  6. POSTERS 5 ANALYSIS • 1. Threat of new entrants: How difficult it is to establish a new company in the industry? Easy - high threat. There are a lot of existing companies offering courses on making cupcakes. A lot of companies also are offering custom made cupcakes Cupcake events are also very popular

  7. 2. Threat of substitutes: To what extend can the customers fulfill their needs by switching to another product type? High threat of substitutes, there are a lot of similar companies. A lot of choice.

  8. 3. Bargaining power of buyers: Few large customers - considerable power Many small customers - limited power Since she is going to make custom made cupcakes, she will consider the opinion of her customers. Considerable power

  9. 4. Bargaining power of suppliers One or few large suppliers - high power Many small suppliers - limited power V

  10. 5. Rivalry among existing competitors: How intense is the fight for the market shares? Several large companies fighting for the same market - intense rivalry We have a lot of companies, offering the same things, if we look from this point of view, there is a lot of competition. On the other side since they are not so big companies - the rivalry is not that big.

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