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What We Learned at ONA14

What We Learned at ONA14. Kai Casey Lo Snelgrove Paul Voakes. Des Moines Register ’ s ‘ Harvest of Change ’ – this year ’ s ‘ Snowfall ’ ?. Old-school newspaper reporting + news videography + 3D film producers + video game rendering + the Oculus Rift. The ‘ immersive ’ experience.

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What We Learned at ONA14

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  1. What We Learned at ONA14 Kai Casey Lo Snelgrove Paul Voakes

  2. Des Moines Register’s ‘Harvest of Change’ – this year’s ‘Snowfall’? Old-school newspaper reporting + news videography + 3D film producers + video game rendering + the Oculus Rift

  3. The ‘immersive’ experience • http://www.desmoinesregister.com/story/money/agriculture/2014/09/17/harvest-of-change-virtual-farm-virtual-reality/15785377/ • Benefits of immersive VR journalism? • Empathy • Ethics (?) • Drawbacks of immersive VR journalism • Long-term only, or breaking news too? • Ethics (?) • Difficult Access to the technology (?) • (Coming this summer to an Armory near you!)

  4. Branded Content ‘is here to stay’ • BC burst upon the scene in 2013: • http://poynter.org/extra/AtlanticScientology.pdf • BC defined: ‘Advertising that’s trying really, really hard not to look like advertising’ • But readers can feel ‘deceived’ • Can BC de done ‘with integrity’? • Transparency: prominent labels, different fonts, different colors, different module design • No client editing • Share upcoming BC plans with news-ed staff McBride & Rosenstiel, The New Ethics of Journalism • Online News Association creates codes

  5. The 21st Century Code of Ethics: DIY! • One size no longer fits all • The SPJ approach • The ONA approach • http://journalists.org/resources/build-your-own-ethics-code/

  6. ONA’s Step 1: The Fundamentals • Seek and Tell the Truth • Address Conflicts of Interest • Nurture Community • Be Accountable (and transparent)

  7. ONA’s Step 2: Your Philosophy • Impartial? • Point-of-View?

  8. ONA’s Step 3: Building Blocks • Many of these 40 modules are familiar • Others address recent ‘digital’ challenges

  9. User-Generated Content (UGC) for Newsgathering • Verifying • Getting Permission • Describing • And . . . . staff members’ personal use of social media

  10. Corrections • On a Website • On Twitter and other social media • The Washington Post approach • The AP approach • Steve Buttry’s compromise approach

  11. Reader Comments • Anonymity • Staff Editing/Removal of Comments

  12. Invading Privacy • How ‘private’ is a social-media post? • How ‘private’ is a social-media post from a teen-ager?

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