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The Email Marketing Competitive Landscape

The Email Marketing Competitive Landscape. Competition Talking Points. Company vs Individual solution Large, enterprise-wide solutions vs Rezora What about MLS local solutions? CRM platform email solution add-ons Internal solutions.

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The Email Marketing Competitive Landscape

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  1. The Email Marketing Competitive Landscape

  2. Competition Talking Points • Company vs Individual solution • Large, enterprise-wide solutions vs Rezora • What about MLS local solutions? • CRM platform email solution add-ons • Internal solutions “I am so happy that your company exists – I have searched for a solution like this for years.” Meagan Greisel, Director of Marketing Fuller Sotheby’s International Realty

  3. Competitive Landscape

  4. Large, Enterprise-Wide Solutions vs Rezora • A whole different playground – we don’t play here • Not real estate industry’s playground • Real estate behind on the tracking curve • Comprehensive reporting • Competition factor = 0 “Rezora helped create an internal business win for us. Clients who have been waiting in the wings are now coming to the table.” Lisa Delaney, VP Marketing & Operations Jackson Hole Sotheby’s International Realty

  5. CRM Platform-based & MLS Local Solutions • Apples-to-oranges product comparison • Poor tracking • Challenged deliverability • Lower quality email design • Some text-based only • Company-specific: lacks brand/messaging control & no tracking • Competition factor = 2 “Within 6 months of using Rezora most of our agents started using is extensively. The adoption rate was higher than we had ever seen with any other software. ” Bettina Medina, Director of Technology Slifer Smith & Frampton

  6. Leveraging Smart Design Ours Theirs

  7. Internal Company Solutions • Email deliverability/back end IP address white listing costs • Multi-tier organization • Email delivery • Competition factor = 6 “The best part about Rezora is being able to streamline your company's email marketing through a single service.” Victoria Sampaio, Director of Marketing ONE Sotheby’s International Realty

  8. The “Real” Competition NewPanda NewPanda-managed Agent-driven Available Generic / hand-coded Mostly agent-driven / company Agent-driven Website, Social Media management, Mobile listings Premier Support Rezora Brokerage-managed Brokerage/Agent-driven Available All templates hand-coded Company-driven Company-driven (data) Design services Features Delivery Method Content MLS/IDX Design Cost Email Mktg Service Bundled Services Additional marketing services

  9. Questions?

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