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The new Marketing Landscape

The new Marketing Landscape. Presented by : Muhammad Wasif Laeeq BSIT07-01. The new Marketing Landscape. These are challenges to marketing strategies , due to Impact of changes in marketplace. The marketplace is changing dramatically…

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The new Marketing Landscape

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  1. The new Marketing Landscape Presented by : Muhammad Wasif Laeeq BSIT07-01

  2. The new Marketing Landscape These are challenges to marketing strategies , due to Impact of changes in marketplace. The marketplace is changing dramatically… We should change our marketing strategies according to these changes. A company which has ability to change its strategies , with the pace of change of marketplace, gets more competitive advantages.

  3. New Marketing Landscape The New Digital age Globalization Ethics & Social Responsibility Not for Profit Marketing

  4. The new Digital Age (Internet Tecnology) The explosive growth in computer & telecommunication has a major Impact on Businesses & Marketing The Internet Technology has created exciting new ways to Learn about & Track customers , and to Create Products that fulfill customer needs. Technology is also helping companies to distribute products more efficiently and effectively.

  5. Internet technology Video Conferencing Web Portals (e-commerce) Advertising Tools

  6. Brick & Mortar AND Click & Mortar • Brick-and-Mortar: Companies that have physical presence (A Building made up of Bricks) and provide face to face consumer experience. • Click- Only : Companies that have no Building for it’s operation, Every thing is Online. • Click-and-Mortar: Many Brick-and-mortar companies have also started e-marketing to attract customers.

  7. Online Marketing Domains B2C (Business to Consumer) B2B (Business to Business) C2C (Consumer to Consumer) C2B (Consumer to Business)

  8. Setting up Online Presence Creating a Website Placing Ads & Promoting Online

  9. Types of Website Corporate Website: A site designed to build goodwill , rather than to sell the company’s Products online. Marketing Website: A website that allows customers to learn about products of company, reviews about products and Provides Direct Sale System Online.

  10. 7 Cs of Effective Website Design Context : site’s layout & design Content : Text, Pictures, Videos etc… Community: user to user communication Customization : Ability for users to customize site Communication: site-to-user & user-to-site Connection: Link-in & Links-out Commerce : Capability of site to enable commercial transactions.

  11. Promote Online Place Advertisement Search Engine Optimization (SEO) Email Marketing SMS Marketing

  12. Place Advertisement • You will place ads on other sites… • There are many methods to place your ads on other sites • Link Exchange • Ads Exchange • Advertisement Services (Performance Based) • CPC • CPM • Eg: Google Ad words, AdBrite etc

  13. Ads Targeting While placing ads we must keep these points in mind. Geographic Targeting Demographic: Age, Gender Relevant Sites

  14. Adbrite- Step 1

  15. Step 2 & 3

  16. Search engine marketing / SEO Let Your site come first (earlier than your competitors) in the search engine when a user search for a product that is related to your company These are techniques that increase your site ranking & SEO Generally expect to pay $3-6K for a basic 3-4 month campaign and then some modest fee for ongoing maintenance (say $200-500.per month)

  17. E-mail Marketing Two ways … • Opt-IN Email (Legal) • Email Marketing Companies • Send Mails to willing users (Some how Legal) • Spamming / Brute Forcing (illegal) • Almost every email service provider has setup to deal with these spam messages

  18. SMS Marketing SMS is sent to subscribers of a Service Provider… You can get this service from The Main Company (Mobilink, uFone etc) or From 3rd parties

  19. Not-for-Profit Marketing • In past – marketing has been most widely applied in the for business sector • In recent years – marketing also has become major part of the strategies of not-for-profit organizations such as hospitals , colleges. • To attract members & support

  20. Questions are Guaranteed in life; Answers aren’t…

  21. Thanks !

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