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Advertising Analysis

This analysis examines the performance of various advertising mediums for our business. We assess the reach and impact of newspaper ads, radio spots, mailers, and Yellow Pages advertisements in terms of customer acquisition. While all methods contribute to sales, it's evident that repeat customers significantly drive revenue, highlighting the importance of curb appeal. Moving forward, we recommend a cost-effectiveness analysis of each medium, comparing their performance across different locations. This will help us make informed decisions about standardization and specialization in our advertising strategies.

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Advertising Analysis

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Presentation Transcript

  1. AdvertisingAnalysis Student Name

  2. Introduction • Is our current advertising plan working? • Discuss and analyze each medium

  3. Analysis Criteria

  4. Newspaper Ads • Delivers 28% of customers • Ad appears every Wednesday in Food section • Dynamic, timely, good placement

  5. Radio Ads • Delivers 10% of customers • Spots run daily during morning drive time • Upbeat and humorous

  6. Mailers • Delivers 12% of customers • Mailer sent 6 times a year • Colorful and appealing postcards and coupons

  7. Yellow Pages Ads • Delivers 6% of customers • Ad appears in all metro editions • Attractive display, prominent placement

  8. What This Means • All methods are generating sales • Repeat customers and walk ins still remain largest segment—“curb appeal” remains essential

  9. Next Steps • Analyze effectiveness vs. cost • Compare each advertising mediums across locations • Some costs may be justified in one location but not another • Consider both standardization to reduce costs and also specialization for each location • Make recommendations

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