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CASE STUDY ON BAJAJ E-BIKES PowerPoint Presentation
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CASE STUDY ON BAJAJ E-BIKES

CASE STUDY ON BAJAJ E-BIKES

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CASE STUDY ON BAJAJ E-BIKES

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  1. CASE STUDY ON BAJAJ E-BIKES

  2. GROUP MEMBERS • SATISH RAJPAL • ROHAN JADHAV • PRATIKSHA RANE • RITESH INGLE • SIDDHESH SHETY • VAIBHAV TONDE

  3. Apply 4 Ps to e-bikes • PRODUCT • VARIETY • FEATURE • SERVICING • DESIGN • BRAND NAME • GUARANTEE AFTER SALES SERVICE

  4. PRICE • DIFFERENT PRODUCTS DIFFERENT PRICE • SEASONAL DISCOUNT • FREE GIFTS • CREDIT PERIOD

  5. PLACE • SMALL TOWNS AND METROS • TOURIST DESTINATIONS • CHARGING KIOSKS • SHOULD NOT BE LAUNCHED WHERE INFRASTRUCTURE IS BAD

  6. PROMOTION • 60%-TV • 40%-PRESS AND HORDINGS

  7. Put Bajaj Products in BCG Matrix • Xcd 125 cc • Pulsar 200cc • Pulsar 220cc • Pulsar 150 cc • Pulsar 180 cc • Platina • Kristal • Discover 125cc • CT 100

  8. Is it the right strategy for Product Mix? Why? • Usp – works on battery 47 Rs per 80 km VS 3.15 Rs per 90 km • Eco-friendly • No servicing,lubrication,replacement • Safety box to prevent battery theft • Two batteries provided • Available in different colours

  9. Is the STP for bikes right? Why? • SEGMENTATION • Measurable (Purchasing power) • Substantial (Focus on each category) • Accesssable (Reach) • Differential • Actionable

  10. TARGETING • Bajaj Katescooterette would cater to women and girls. For handicapped and men who do not prefer chutch • Bajaj Mac modelled more like a motor bike would be for boys and men. • Bajaj Kiddy for school going kids. • (FULL MARKET COVERAGE)

  11. Positioning • Designing company’s offering and image to occupy a distinctive place in the mind of the target market • Usp of e-bikes is cost effective and environment friendly

  12. Positioning • Price positioning -cost effective • Competitior positioning -cost,quality,service ,eco-friendly

  13. THANK YOU