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Outline

Outline. Competition Requirements Ten Lessons A Bonus Lesson. Judging Criteria. Social Impact & Innovation (40% Weight) Social Impact Analysis - What is the specific need the social product or service fulfills? Who is helped? How are they helped? How many are helped?

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Outline

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  1. Outline • Competition Requirements • Ten Lessons • A Bonus Lesson

  2. Judging Criteria Social Impact & Innovation (40% Weight) • Social Impact Analysis - What is the specific need the social product or service fulfills? Who is helped? How are they helped? How many are helped? • Integration of Social & Financial Missions – Do the venture's social and financial goals align? • Innovative Service or Product – How is this approach innovative or unique? Can the innovation be leveraged through other organizations to bring about faster or greater social returns?

  3. Judging Criteria Viability (35% Weight) • Business Model - What is the business model for delivering the social innovation? • Financial Return on the Investment (if applicable) – Are the venture's financial goals measurable? • Fundability – Does this venture have the potential to receive financial support from additional investors/donors? • Management Team – Will the team submitting the venture be able to create the venture and implement the plan? Do they have the management experience and expertise in relevant markets and industries? • Marketability – Is there a demand for these products or services in the marketplace?

  4. Judging Criteria Strategic Plan (25% Weight) • Scalability - Is there potential for growth or replication of the venture? • Performance Benchmarks – Does the venture have clear methods to track, monitor, and access the performance milestones articulated in the business plan? • Risk Assessment & Contingency Plans – Are there risk factors associated with the organization and development of the venture? Is there a plan for mitigating them?

  5. Judging Criteria BPC • The purpose of the company (15%) • The products and services (15%) • The market and marketing strategy (35%) • Management team (25%) • Financial summary (10%)

  6. Good Bad Clean, well organized Alignment issues Lesson #1: The details matter.

  7. Good Bad Covers essential items. Too much information. Know what to leave out! Lesson #2: Executive Summary They read it first, but you should write it last.

  8. Good Bad Has a simple statement and a thorough statement. (See Lesson #5.) Lesson #3: You should be able to say it all in a minute or less.

  9. Good Bad Talks about pain and its solution. Ahhhh! Another wall of text! Lesson #4: No one should wonder what problem you’re solving. Lesson #5: Sentences and paragraphs should be your last resort.

  10. Good Bad Detailed coverage of market, risks, and competitive advantage (See Lesson #5.) Lesson #6: Know the market well and show you know it well.

  11. Good Bad This section is about the quality of the team, not necessarily the plan. Some simple, flattering pictures would be nice. Lesson #7: They should know who you are, not just what you do.

  12. Good Bad Standard, clear format Crazily optimistic Lesson #8: Overconfidence in pro formas tells a story of failure, not success.

  13. Good Bad Interesting ideas for measurement Under researched and narrow in scope. Lesson #9: Social Impact is the most important consideration and motivation.

  14. Good Bad Good coverage of investment and exits. Needs a more detailed use of proceeds. Lesson #10: Tell them what you need, and why it’s worth their time and money.

  15. Lesson #1: The details matter. Lesson #6: Know the market well and show you know it well. Lesson #2: Executive SummaryThey read it first, but you should write it last. Lesson #7: They should know who you are, not just what you do. Lesson #3: You should be able to say it all in a minute or less. Lesson #8: Overconfidence in pro formas tells a story of failure, not success. Lesson #4: No one should wonder what problem you’re solving. Lesson #9: Social Impact is the most important consideration and motivation. Lesson #5:Sentences and paragraphs should be your last resort. Lesson #10: Tell them what you need, and why it’s worth their time and money.

  16. Bonus Lesson

  17. Bonus Lesson: A well researched plan persuades, even if they don’t read it.

  18. Thank Yousocialventure.byu.edu

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