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### Optimizing Font Design for Enhanced Readability and Brand Identity ###

This project focuses on the effective use of Frutiger font variants, particularly in light and bold weights, to create visually appealing and legible branding materials. By analyzing different sizes and styles such as 52pt light and 36pt bold, we highlight how to strategically emphasize important elements with the use of Frutiger. The goal is to enhance overall readability while maintaining an engaging aesthetic that aligns with brand identity. This exploration offers insights for graphic designers seeking to leverage typography effectively in their work. ###

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### Optimizing Font Design for Enhanced Readability and Brand Identity ###

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  1. 52pt. Frutiger light w/bold 36pt. Frutiger roman w/bold ENTITY NAME IN CAPS 20PT. FRUTIGER ROMAN W/BOLD

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