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CROSS BORDER INNOVATION. Dr. Iris Berdrow. Innovation news: Maybach.

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    Dr. Iris Berdrow
  2. Innovation news: Maybach June 25, 2013: "Sadly, luxury maker Maybach was recently closed down by Daimler, but its one-off prototype Exelero lives on in the dreams of deluxe auto fans as one of the most expensive concept cars ever made. The reported sale price to rapper Birdman: $8 million.  Commissioned by Fulda Tyres to test wide tires, the Exelero has a 700-horsepower twin-turbo V-12 engine that does 0 to 60 mph in 4.4 seconds with a top speed of 218 mph." The MaybachExelero concept is a production commissioned by Fulda Tyres to test wide tires. The 700-horsepower engine powers a car that was modeled after luxury streamlined cars of the 1930s. February 8, 2006 12:23 PM PST Photo by: Chicago Auto Show
  3. INNOVATION TYPOLOGYFROM Doblin Group, Chicago What is missing?
  5. Radical and Incremental Innovation
  6. Disruptive InnovationsClayton M. Christensen An innovation (or technology) that disrupts an existing market. "Generally, disruptive innovations were technologically straightforward, consisting of off-the-shelf components put together in a product architecture that was often simpler than prior approaches. They offered less of what customers in established markets wanted and so could rarely be initially employed there. They offered a different package of attributes valued only in emerging markets remote from, and unimportant to, the mainstream.“ Christensen, Clayton M. (1997). The innovator's dilemma: when new technologies cause great firms to fail. Harvard Business Press. For example…
  7. Disruptive Technology
  9. S-Curve for Performance Disruptive technologies initially appear at a lower performance level than that of the existing technology.
  10. Innovation as a learning process
  11. The process of purposeful problem solving!
  12. Innovation as a learning process Innovation is the creation of a solution to a problem. Innovation requires knowledge. Learning is the process of acquiring and/or creating knowledge.
  13. INNOVATION PROCESS & IDEATION (Davila et al, 2006: p.125) Selection Execution Creation Of Value Radical Innovation Generation of Ideas Generation of Ideas Product, Service and/or Process Innovation Incremental Innovation Generation of Ideas
  14. Symptoms of learning disability Disbelief in effectiveness of innovation Accidental rather than strategic execution of innovation projects Focus solely on incremental innovation Lack of investment in innovation
  15. Knowledge, Learning & Innovation McDonough, E., M.E.Zack, H.Lin & I. Berdrow. 2008. “Integrating Innovation Style and Knowledge into Strategy. MIT Sloan Management Review, 50(1), pp.53-58. Given what we know what product/market position can we execute? What do we need to know to execute our product/market position? What innovation position should we pursue given our product/market position? Given our innovation position, what product/market position make the most sense? Product/Market Position Innovation position Knowledge position What innovation position can we execute given what we know? What knowledge is needed to support our innovation position?
  16. Characteristics of learning(Davila et al, 2006: p.212) Specific processes for learning are in place (e.g. post project reporting) Systems view of the organization (double loop learning) Shared vision of what is important to the organization Flexibility and agility to change Proactive rather than reactive decisions Collaboration that maximizes creative tension and minimizes destructive tension
  17. How do organizations learn?(Davila et al, 2006) Learning to act – Can we improve things we are already doing? Incremental improvement of current actions. Learning to learn – how do we create, acquire, adapt and disseminate knowledge? Are we good at it? Questioning current actions and seeking new opportunities.
  18. Where does knowledge reside? Individuals – vision, experience, images, metaphors Groups – shared meaning, language, conversation Organizations – routines, systems, rules and procedures, artifacts External – universities, government think tanks, consultants
  19. Example of Innovation as Learning:RoboBees: Robotic insects make first controlled flight Pursuit of Knowledge: “I want to create something the world has never seen before. It’s about the excitement of pushing the limits of what we think we can do, the limits of human ingenuity.”   Kevin Y. Ma, a graduate student at SEAS Innovation as Inspiration: Inspired by the biology of a fly, with submillimeter-scale anatomy and two wafer-thin wings that flap almost invisibly, 120 times per second, the tiny device not only represents the absolute cutting edge of micromanufacturing and control systems, but is an aspiration that has impelled innovation in these fields by dozens of researchers across Harvard for years. Building the capability: “It’s really only because of this lab’s recent breakthroughs in manufacturing, materials, and design that we have even been able to try this.“ Innovation as problem solving: “We would get one component working, but when we moved onto the next, five new problems would arise. It was a moving target.” Learning how to innovate: “We can now very rapidly build reliable prototypes” … the team has gone through 20 prototypes in just the past six months. Extending what was learned: “Now that we’ve got this unique platform, there are dozens of tests that we’re starting to do, including more aggressive control maneuvers and landing,” says Wood. Learning how to collaborate: “This work is a beautiful example of how bringing together scientists and engineers from multiple disciplines to carry out research inspired by nature and focused on translation can lead to major technical breakthroughs.”
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