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  1. Source • Internet (Where else?) – Defense and the National Interest (a vetted source) www.d-n-i.net/fcs/ppt/boyds_ooda_loop.ppt For MANY additional aspects of decision making: http://www.valuebasedmanagement.net/methods_boyd_ooda_loop.html (unvetted, commercial)

  2. The OODA “Loop”Sketch ImplicitGuidance& Control ImplicitGuidance& Control UnfoldingCircumstances CulturalTraditions Observations GeneticHeritage Decision(Hypothesis) Analyses &Synthesis Action(Test) FeedForward FeedForward FeedForward NewInformation PreviousExperience OutsideInformation UnfoldingInteractionWithEnvironment UnfoldingInteractionWithEnvironment Feedback Feedback [Click (left) mouse button to advance] [A printer-friendly version appears on page 5.] Observe Orient Decide Act Note how orientation shapes observation, shapes decision, shapes action, and in turn is shaped by the feedback and other phenomena coming into our sensing or observing window. Also note how the entire “loop” (not just orientation) is an ongoing many-sided implicit cross-referencing process of projection, empathy, correlation, and rejection. Competitive advantage comes from quickness over the entire “loop,” not just or even primarily from the O-to-O-to-D-to-A sequence.

  3. Pumping up OODA “Loop” Speed ImplicitGuidance& Control ImplicitGuidance& Control UnfoldingCircumstances CulturalTraditions Observations GeneticHeritage Analyses &Synthesis Action(Test) FeedForward NewInformation PreviousExperience OutsideInformation UnfoldingInteractionWithEnvironment UnfoldingInteractionWithEnvironment Observe Orient Decide Act “Orientation is the Schwerpunkt.” Organic Design, 16. “Emphasize implicit over explicit in order to gain a favorable mismatch in friction and time.” Organic Design, 22. “Interaction permits vitality and growth, while isolation leads to decay and disintegration.” Strategic Game, 29.

  4. Sometimes, You Just Have to Make a Decision CulturalTraditions GeneticHeritage Analyses &Synthesis NewInformation PreviousExperience Observe Orient Decide Act ImplicitGuidance& Control ImplicitGuidance& Control UnfoldingCircumstances Observations Decision(Hypothesis) Action(Test) FeedForward FeedForward FeedForward OutsideInformation UnfoldingInteractionWithEnvironment UnfoldingInteractionWithEnvironment Feedback • Make (explicit) decisions when you need to harmonize the actions of groups of people, i.e., to re-orient them to a new goal or purpose. • However: • Until they reorient, their actions will still be influenced by their implicit guidance and controls • Decision making and reorientation always take time Feedback

  5. Operating Inside Their OODA Loop “It’s like they’re moving in slow motion.”—Boyd describing “operating inside opponents’ OODA loops.” “It’s like you’re commanding both sides.”— typical impression of a successful cheng / ch’i operation. [cheng - “orthodox, expected,” while ch’i - “unorthodox, shocking, irregular.” By operating inside an opponent’s OODA loop, you will find it much easier to set up and exploit cheng / ch’i situations.]

  6. Boyd’s OODA “Loop”Sketch Observe Orient Decide Act ImplicitGuidance& Control ImplicitGuidance& Control UnfoldingCircumstances CulturalTraditions Observations GeneticHeritage Decision(Hypothesis) Analyses &Synthesis Action(Test) FeedForward FeedForward FeedForward NewInformation PreviousExperience OutsideInformation UnfoldingInteractionWithEnvironment UnfoldingInteractionWithEnvironment Feedback Feedback Note how orientation shapes observation, shapes decision, shapes action, and in turn is shaped by the feedback and other phenomena coming into our sensing or observing window. Also note how the entire “loop” (not just orientation) is an ongoing many-sided implicit cross-referencing process of projection, empathy, correlation, and rejection. From “The Essence of Winning and Losing,” John R. Boyd, January 1996. Defense and the National Interest, http://www.d-n-i.net, 2001