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Effective Menu Marketing [C,G,N]

Effective Menu Marketing [C,G,N]. Using FoodPro features to effectively market your menus to      customers while on the web. Discussion to include displaying     FoodPro data on display panels within your operations. Presented by Doug Vanderpoel Mount Holyoke College

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Effective Menu Marketing [C,G,N]

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  1. Effective Menu Marketing [C,G,N] Using FoodPro features to effectively market your menus to     customers while on the web. Discussion to include displaying    FoodPro dataon display panels within your operations. Presented by Doug Vanderpoel Mount Holyoke College South Hadley, Massachusetts

  2. Mount Holyoke College 13 Forecasting Locations 2 Cash Ops 1 Warehouse 1 Bakery/Commissary/Catering Kitchen

  3. Introduction • Use simple HTML code to help market and display items on the web. • Notice of Special Meals • Notice of Openings and Closings • Interactive Displays • Mobile

  4. Some quick lessons • Lesson 1: Basic HTML • Introduction and basic commands • Lesson 2: Where can we use this in FoodPro • Areas in FoodPro to place the code

  5. Lesson 1: Objectives • What is html • Understanding basic commands

  6. Lesson 1: Content • HyperTextMarkup Language: a set of standards, used to tag the elements of a hypertext document. It is the standard protocol for formatting and displaying documents on the World Wide Web. • <command> what you want to display </command>

  7. Some basic commands for manipulating text appearance • <font> • Face • Size • Color • <link> • <marquee>

  8. Lesson 2: Where can we use this in FoodPro? • Web Preference Maintenance • Manufactures Data • Print as Name • Cautions Print as names and Manufactures data on Global Recipe

  9. Maintain Web Preferences Global

  10. Maintain…Locations

  11. Manufactures Data

  12. Print as Name

  13. The Results • Our Web Page

  14. A few of Our Codes • Sample1 – Promotional • Sample2 – Informational • Save them for later use sample

  15. Adding images etc • Images are different than text • The default location for images is in the root FoodPro folder on your web server

  16. Interactive Monitor • Pioneer POS • Any Tablet • Make menu your home page • Let students explore • Security mmc / ghost • Menu Boards • SQL Export

  17. Mobile • QR Codes One of Ours • Mobile App

  18. Additional Resources • Web Source • Another Web Source • Dream weaver • Front page • Free Html Editors • Creatingonline

  19. Questions or Comments?

  20. Additional Items • Below are some links to items that came up in discussion during the presentation • Http://www.airsquirrels.com/reflector/ • This is the program I used to display my iphone on my computer • http://www.qrstuff.com/ • A QR generator I use

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