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You Are What You Eat: The Growth of Organic Food Consumption

You Are What You Eat: The Growth of Organic Food Consumption. By Athena, Sarah, Pinky, Jim. Definition of Organic F ood. Foods produced without using pesticides, synthetic fertilizers, sewage sludge, genetically modified organisms. Societal Marketing Product. Definition

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You Are What You Eat: The Growth of Organic Food Consumption

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  1. You Are What You Eat:The Growth of Organic Food Consumption By Athena, Sarah, Pinky, Jim

  2. Definition of Organic Food • Foods produced without using pesticides, synthetic fertilizers, sewage sludge, genetically modified organisms

  3. Societal Marketing Product • Definition • The balance of factors therefore maintain the consumers and society’s well being • Main Factors • Company Profit • Human Welfare • Want Satisfaction

  4. Product Identify • Benefits of Organic foods • Health • Environment • Organic food is societal marketing product

  5. Analysis of situation • Analysis product SWOT:

  6. Analysis of situation • Analysis market • Internal influences • Personal • Psychological • External influences • Social • Marketing programs • Environmental • Cultural • Buyers’ responses • lifestyle

  7. Analysis of situation • Analysis market • Internal influences • Personal • Age and income • High educated • Psychological • Trend of purchasing organic food • Believes on claims • concern of sustainable

  8. Analysis of situation • Analysis market • External influences • Social • notice on healthy food • Marketing programs • nutritious, natural and environmentally friendly • organic product varieties • Environmental • price and resources • Technology • Huge farm land available

  9. Analysis of situation • Analysis market • External influences • Cultural • Changed on consumer taste • Changed on cultural environment • Changed concern • Buyers’ responses • Consumer flavoured • Organic food demand • Lifestyle • Restaurants

  10. Analysis of situation • Summary of analysis • Organic - societal marketing product • Situation: • Supply is demand driven • Unnecessary expand and untruthful advertisements • Degree of blindness in consumers • Purpose of ‘Organic' is distorted • Business Profit > Consumer benefit

  11. Our Main Focus Main Focus: Attain Balance in Organic Business Profit and Society Benefits Targets: • Decrease Overfull Demand • Attack Pirated Organic Production • Emphasis Truthful Advertisement • Provide Help to Those Real Organic Producers

  12. Target Explanations • Decrease Overfull Demand • Protect Consumer Benefits • Release pressure on supplies • Attack Pirated Organic Production • Protect Consumers from buying fake products • Reduce Competition • Increase Revenue of Real Producers • Emphasis Truthful Advertisement • Encourage beneficial organic production • Increase confidence in buying organic products • Provide Help to Those Real Organic Producers • Increase willingness to buy organic products • Increase resource and cost -> Increase price -> Limit demand

  13. Recommendation • Decrease overfull demand- Education- Quota • Attack pirated organic production- Detail labeling

  14. Recommendation • Emphasis truthful advertisement • Provide help to real organic producers

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