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Embracing Media 3.0: Strategies for Broadcasters to Engage Audiences

In the rapidly evolving Media 3.0 era, broadcasters must adapt to maintain relevance. Jongran Ha, Senior Executive Producer at the Korean Broadcasting System, shared a comprehensive three-part strategy focusing on enhanced training, prioritizing social media, and fostering audience interaction during the recent conference in Seoul. Highlights include the importance of understanding cross-platform consumer behavior and leveraging new platforms like Player K and Pooq. With social media growth at the forefront, broadcasters are empowered to effectively engage with their audiences and navigate the modern media landscape.

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Embracing Media 3.0: Strategies for Broadcasters to Engage Audiences

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  1. Media 3.0: Helping Broadcasters Keep Up Jongran Ha, Senior Executive Producer Korean Broadcasting System

  2. Three Part Strategy Focus on Training Prioritize Social Media Interact with the Audience

  3. September 5 - Seoul, Korea Breaking the News in the Media 3.0 Era

  4. After the Conference?

  5. Prioritizing Social Media

  6. Social Media Growth

  7. 2014. 01. 06 (Mon.) – 2014. 01. 12(Tues.)

  8. Super Junior: Kiss the Radio

  9. Min Kyung-wook, Former Anchor

  10. Interacting with the Audience Google (‘12.08), Understanding Cross-platform Consumer Behavior

  11. New Platforms: Player K

  12. New Platforms: Pooq

  13. Three Part Strategy Focus on Training Prioritize Social Media Interact with the Audience

  14. Thank you Jongran Ha, Senior Executive Producer Korean Broadcasting System orchid386@kbs.co.kr

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