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Adopter Categories and the S-Curve

Adopter Categories and the S-Curve. Week 6 TaShawn Lyles. A Timeline of Events. Ipad released on April 3, 2010 Apple had to push back the start date of international sales because of the high demand in the U.S. Sales topped 2 million by June 1 2010 Sold 3million iPads in the first 80 days.

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Adopter Categories and the S-Curve

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  1. Adopter Categories and the S-Curve Week 6 TaShawn Lyles

  2. A Timeline of Events • Ipad released on April 3, 2010 • Apple had to push back the start date of international sales because of the high demand in the U.S. • Sales topped 2 million by June 1 2010 • Sold 3million iPads in the first 80 days. • Profits jumped 78% this year. • Incompatibility with Flash

  3. A Timeline of Events • New applications and lower prices expected for 2011 • Walmart began sales of the iPad online Friday the 15th of October • October 28th Verizon and AT&T will begin selling the iPad • iPad selling at triple the pace of the iPhone. • Expected to generate global sales of 12 billion this year. • By next year worldwide units sold will increase to 55 million over the current 20 million, and by 2014 figures should reach 208 million. With North America expected to consume 61% of those sales.

  4. Adopter Categories • How do you label the innovators, from the early adaptors, the early majority, late majority, or laggard when there appears to be an almost immediate consumption of users for an innovation before it even turns one? It is with my best attempt that I will try to categorize these groups.

  5. Adopter Categories • Innovators: Those who were the soldiers who waited for the stores to open on the first day in an attempt to be the first to own an iPad, because they already had the iPod and iPhone. • Early adaptors: All those who caused the delay of the iPad in the international market because the demand was so high in North America. • Early Majority: Those who are waiting to receive theirs for the holidays. • Late Majority: Consumers waiting for the additional apps and lower price expected in 2011. • Laggard: The naysayers who feel their iPod and iPhone are enough.

  6. S-Curve • It is expected that the iPad you have amazing growth in the next few years, but it should also be assumed that other companies will produce their version of the tablet computer to retrieve sales that were lost. • If indications of the first two products (iPod, and iPhone) are any indication of the future of iPad. The attempts at producing a similar products will be met with much resistance.

  7. S-Curve

  8. References • Danny King http://www.dailyfinance.com/story/media/apple-ipad-launch-all-time-most-successful/19665651/ October 2010 • http://www.usatoday.com/tech/products/2010-06-01-ipad-sales_N.htm June 2010 • Michelle Maistohttp://www.eweek.com/c/a/Mobile-and-Wireless/Apple-iPad-Sales-to-Soar-Limited-Only-by-Lack-of-Flash-Analysts-134043/ April 2010 • Mandy Rowe http://www.onlinesocialmedia.net/20101015/tablets-such-as-ipad-to-reach-sales-figures-of-208m-by-2014/ October 15, 2010 • Don Resingerhttp://news.cnet.com/8301-13506_3-20019716-17.html October 15, 2010

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