Sports Betting Platform Migration

1.   Sports Betting Platform Migration    For aspiring entrepreneurs and businessmen looking to  invest in the sports betting industry, things are usually quite  simple. They do their research about the online sportsbook  providers, pick the ideal one, and they get themselves an  online platform built. But after a few months, when they  realize that their online sportsbook itself is creating  challenges for them, and is not performing as they had  imagined, they feel stuck.      Only a handful of sportsbooks manage to meet the  expectations of the bettors while others stay tangled in the  challenges they face while carrying out business activities.  While some struggle to wow their users, some don’t get  access to the technical support they need.     In today’s cut-throat competition, staying ahead makes all  the difference. And when it comes to the online gambling  industry, it becomes crucial to evolve with technology to  cater to the needs of the modern bettors.      To get out of the situation, some try to push through, come  up with innovative schemes to generate profits, while some  resort to exploring other diverse business opportunities.     So how can sports betting businesses tackle the challenge  of underperformance? How can they thrive in the market?   

2. Sports betting platform migration is one solution that can  help online sportsbooks to eliminate challenges and give a  boost to their business. Not only sports betting platform  migration and modernization can help you attract new  bettors to your platform, but can also equip you with all the  tools you need to facilitate business better.      What is Sports Betting Platform Migration?     Sports betting platform migration translates to switching  your sportsbook provider and migrating to a better,  scalable, and advanced online sportsbook. The aim of the  improved sportsbook is to serve your needs, eliminate the  challenges you face, and equip you with all the crucial tools  while rendering outstanding betting experiences to your  users.     Why Sportsbooks Migrate to a New Platform  Provider?     There are several reasons why sports betting business  owners migrate to a new sportsbook provider. Below are  the key reasons:     Technical Support   Several business owners face challenges with multiple  aspects of their sports betting platform. But when they  need technical support, they usually find themselves lost as  no one is available to solve their queries.     Betting Markets and Bet Type Support 

3. Every online sportsbook strives to provide it’s users with as  many bets and betting markets as possible since these are  crucial for enhancing the engagement of the users. But in  most cases, several sportsbooks limit themselves to a  handful of bets and betting markets which become their  primary obstacle. These platforms do succeed in catering to  the needs of noob bettors, but when it comes to sharp  bettors, they fall flat.     Lack of Managed Trading Services  The high-risk management teams keep you informed when  your sportsbook is exposed to elevated levels of risk. This  not only enables you to stay aligned with the industry and  your competitors but also enables you to make better  decisions. Unfortunately, not every sportsbook has access  to these services which becomes one of the reasons why  they start looking to change sportsbook provider    Customer Experience  While some bettors bet for winning cash, some bettors  place wagers for entertainment. But when these bettors  have a hard time navigating through any sports betting  website, they simply switch to another sportsbook. Cluttered  user interfaces, less breathing spaces between elements,  and complicated navigation as well as congested menus  often drive visitors away.     Higher Commission(GGR)  There is no doubt that sports betting businesses demand  resources as well as investments. The cost of infrastructure,  salaries of employees, third party integrations and so much  more. And after dealing with tons of bills and invoices, 

4. sportsbook owners also pay hefty commissions to vendors  or sportsbooks providers, which takes a toll on their profits  and affects their business overall.      Ownership Concerns for Customer Data   Data is the new gold. Your customer’s data can enable you  to conduct better analysis, make informed business  decisions, can help you understand today’s needs better,  and introduce new elements to the sportsbook. And hence,  modern sportsbooks find it unacceptable to give the  ownership of customer data to the sportsbook providers.      Platform Control (Frontend and Backend)   Several businesses find it crippling when they do not have  complete control over the frontend and backend of the  platform. This not only snatches away control from them  but also keeps them from making crucial changes.     Lack of Mobile Support  Mobile devices enable punters to place bets anytime, from  anywhere, from the devices they prefer. Unresponsive  sportsbooks often miss out on the pool of bettors that  prefer mobile devices and tabs over laptops and desktops.     Bugs and Glitches  Bugs and glitches often take a toll on the reputation of the  platform. Punters often refrain from making transactions  on such platforms that don't work seamlessly.     Performance Issues  If a sportsbook loads slowly, if punters have to wait for  minutes for pages to load, and if tools take forever to 

5. appear, they simply move to faster platforms that load  smoothly and render a better betting experience.     Catering to Modern Needs  There was a time when only a few sportsbooks had made  the shift from traditional gambling to modern gambling. But  today, the scenario is different. Today’s bettors have access  to hundreds of sportsbooks, all of which offer lucrative  schemes and tempting welcome bonuses. The competition  is so fierce, that if a punter is unable to find a feature he  needs in one sportsbook, he’ll simply switch to another.  Hence, catering to modern needs and fulfilling expectations  is also one of the reasons why businesses are opting for  sportsbook migration services.      Credibility   While every sportsbook strives to deliver its customers the  best, most sportsbooks struggle to do the same due to  outdated solutions and glitches. This not only leads to  negative reviews but also puts a question mark on their  credibility.     If you are also one of the entrepreneurs or business owners  facing any of the above issues, chances are, you are also  planning to switch your sportsbook providers.     So what points should be considered before picking the  ideal sports betting platform provider for seamless  sportsbook migration? Let’s take a look.     Selecting an Ideal Platform Provider 

6.   Selecting the best sportsbook provider can be a daunting  task. Especially when you are looking for migrating to a  new sportsbook platform. After all, there are so many  things to consider. But, we’ve made it easier for you. We  have listed all the features and tools below, that an ideal  sportsbook provider must include in your brand new sports  betting website.      Seamless Migration   So you have decided to migrate to the sports betting  platform. That’s great! But before you begin, the very first  factor you must consider is if your new sports betting  platform provider is capable of conducting a successful  sportsbook migration. After all, unsuccessful migration can  lead to downtime, complications, and increased cost. Hence  it’s always crucial to check the background of the popular  sportsbook provider you are considering to make the shift.      Ownership of Customer Data  Data ownership translates to data access. And if your  sportsbook provider has access to your crucial customer  data, it can raise security issues for you in the future. Hence  it becomes crucial while migrating to a new sportsbook  platform to ensure you get complete ownership of the  customer data.     High-performance and Bug-free Sportsbook  High performing platforms are speedy, bug-free as well as  glitch-free. Hence, it becomes essential to move from slow  loading platforms to high-performance platforms that work  seamlessly. Partnering up with sportsbook providers that 

7. conduct rigorous testing on the platforms bring you  fast-loading as well as bug-free platforms.      Managed Trading Services  Having a high-risk management team enables you to stay  informed and make better decisions. Hence, while looking  for a popular sportsbook provider, considering this factor  becomes significant.    Extra Services  Extra services enable you to stay ahead of the competition  and cut through the clutter. Hence while switching, ensure  what your new vendor is providing? Are the odds and news  coverage included? Are they providing you online as well as  live casino? Are they offering third-party integrations? It’s  important to ask yourself these questions before making  the shift.     Mobile Support  Having a responsive sports betting platform is always a  huge plus as it enables your users to place bets with  convenience and also gives them access to the world of  betting on their fingertips. Selecting a sports betting  platform provider that provides a mobile-friendly platform  enables you to cater to your customer’s needs better.      Complete Control   Several online businesses fail to meet the expectations of  the bettors. Why? Because they do not have control over  the front end and the backend of the platform, which forces  them to stay behind. Hence, it becomes crucial to migrate 

8. to a sports betting platform that gives you complete  control.      Retail Betting  It has been already established that the retail betting  industry is here to stay. So why not invest in a platform that  allows you to facilitate retail betting? Several betting  platforms get held back just because their current platform  doesn’t serve their purpose. Another reason why business  owners start looking to change the current sportsbook  provider.     Live Betting  Pre-match bets are great. No doubt about it. But its also a  fact that live bets are superior. Most bettors prefer live bets  over pre-match bets as they render greater entertainment  value, make better predictions, and increase engagement  on the platform.         Betting Market and Bet type Supports  Noob bettors might get drawn to a sportsbooks that  provide access to a few betting markets and bet types, but  for the long-run, you wanna make sure your new platform  supports various betting markets and several bet styles  such as head to head, handicap, parlay bet, over/under,  parlay bets, money line bets and much more.     Lower Commission  To ensure maximized profits and revenue, sportsbooks  have started to opt for the latest sportsbook providers that 

9. take lower commission rates and provide best-in-class  services.      Maintenance Cost  While picking the best sportsbook provider, ensuring low  maintenance cost enables you to get maximum return on  investment. Not only this enables you to keep your platform  up and running by 24/7 but also ensures your profits don’t  get affected.     Multi-currency Support   Sports betting platforms attract international audiences.  There are several countries that do not allow sports betting  but permit the use of offshore betting platforms. Sports  betting platforms often feel the need to change sportsbook  provider when their platform doesn’t support multiple  currencies. Hence, while migrating to a new sportsbook  platform, ensure it offers you multiple currency support so  that your bettors can place bets seamlessly.     24/7 Customer Support  While migrating to a new sportsbook platform, choosing a  sportsbook provider that provides 24/7 customer support  ensures you cater to the needs of your customers better  while combating all the technical challenges you face  head-on.     Latest Features  The competition in the sports betting industry is growing  rapidly. Every day, a new sportsbook gets launch with the  aim of hitting the jackpot. Hence, it becomes extremely 

10. crucial to hire a sportsbook vendor that provides all the  latest features for your sportsbooks.     Reliability   Last but not the least, reliability. While migrating to a new  sportsbook platform, it's crucial to consider several points  about the popular sportsbook provider you are opting for.  These points include understanding the clients, reading the  reviews, analyzing the online presence as well as their  reputation in the market.      So now that we have a complete understanding of the  challenges and how to overcome them by choosing an ideal  sportsbook provider, let’s take a look at strategies used for  migration into the sports betting platform.     Strategies For Migrating to a New Platform    Below are the strategies that are deployed for migration  into the sports betting platform.    Rehosting  Rehosting is ideal for sports betting platforms that have  been on the web for decades. Instead of completely  switching to a new platform, rehosting gives you an  opportunity to scale the existing platform.      Repurchasing 

11. Repurchasing enables you to move to a better version of  the solution or to a completely new and improved solution  which ensures minimal maintenance.     Upgrading  For upgrading, sports betting platform providers analyze  your existing platform, the setbacks it’s facing, the features  it requires, and upgrade it with all the desired features as  per your business goals.     Retiring   Sometimes, retiring your existing platform becomes a  better idea than investing in its modernization as it only  leads to increased costs and unnecessary complications.  Hence, investing in a new platform and retiring the previous  one can enable you to save big bucks and dodge  complications.     Refining  This process refers to eliminating the features that are no  longer required and introducing the new as well as better  features and software integrations. This enables you to  refine your platform and make the shift to the better  platform.    Looking to Change Sportsbook Provider?    GammaStack ​can help. GammaStack is one of the best  sports betting platform migration service providers that  enables you to make the shift from your existing sports  betting platform to your new and improved sportsbook.  

12.   We equip businesses with bug-free and glitch-free solutions  that come with better user interfaces. We provide 24/7  customer support, get rid of the performance issues, equip  them with solutions that are supported by mobile phones,  enable them to facilitate live betting as well as retail betting,  and also arm their business with our high-risk management  teams. In addition to this, we also provide extra services  that include odds providers, online and live casinos, third  party integrations, and much more.     How GammaStack Performs Seamless and  Successful Sportsbook Migration     At GammaStack, we strive for a seamless transition to  ensure your sports betting business thrives. Hence, we  follow the below steps to deliver you the best.     Analysis  This is the first stage where we conduct a complete analysis  of your solution. We take a deeper look at the existing tools,  features, and functionalities to identify which ones can be  easily optimized, which need major improvement, and which  can be retired from the platform. Only after analyzing the  complete solution, we move to the next step.     Challenges  After conducting a thorough analysis of your existing  software solution, we outline all the challenges your  business might be facing. From performance issues to bugs,  from minor glitches to major system failures, we create a 

13. detailed report to come up with an effective road map of  our next actions.     Blueprint Creation  Once we have identified and outlined all the challenges, we  create a blueprint on how we would like to proceed. This is  where we create a plan of action to ensure everyone has  complete clarity and everyone is on the same page.     The Transition  The last step is the transition. This is where we eliminate  unnecessary features, retire outdated features, optimize  existing features, and introduce new and improved features  with the help of third-party software integrations. During  the transition, we ensure we keep the elements from your  older solution so that your users don't get surprised when  they see it for the first time so that you can facilitate your  business smoothly. In addition to this, we ensure the new  solution does not experience downtime, reduces your cost  of operations effectively, and enables you to facilitate all  the business activities seamlessly.    Want to change sportsbook provider? ​Contact us​ today!