1 / 16

Team Dodgers Spring 2008

Team Dodgers Spring 2008. Agenda. History Industry Overview Business Model Sources of Competitive Advantage Challenges Initiatives Recommendations. History. 1996 - Started by Sergey Brin and Larry Page 1997 - Named “Google” 1998 - Presented its discovery at the

Anita
Télécharger la présentation

Team Dodgers Spring 2008

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Team Dodgers Spring 2008

  2. Agenda • History • Industry Overview • Business Model • Sources of Competitive Advantage • Challenges • Initiatives • Recommendations

  3. History • 1996 - Started by Sergey Brin and Larry Page • 1997 - Named “Google” • 1998 - Presented its discovery at the World Wide Web Conference • 1999 - Raised almost $30 million in funding • 2004 - Went public - 19,605,052 shares offered at $85 per share - Raised $1.6 billion • 2004 - Launch of its Orkut product • 2006 - Most expensive purchase of its history - $1.65 billion purchase of online video-sharing site YouTube

  4. History • Sergey Brin – former company’s chairman  the president of technology • Larry Page – former CEO of Google  president of product • Eric Schmidt – hired in 2001 as Google’s new CEO

  5. Industry Overview • Key players • Yahoo! • MSN • AOL

  6. Industry Overview • Key success factors • Paid listings • Cost per click model

  7. Industry Overview • Network Effect

  8. Business Model • Core businesses – sponsored search engine services and advertising • Related diversification • All businesses are linked and in the search industry

  9. Selected Services

  10. Sources of Competitive Advantage • Organizational Structure and Structure • Dual-Class Equity Structure • Designed for stability over the long term • Supports Google’s innovative approach to business

  11. Sources of Competitive Advantage • Corporate Values • Philosophy, Ten Golden Rules • Managing Innovation

  12. Challenges • Manage uncertainty through diversification • Young, evolving industry • Threat of consolidations

  13. Initiatives • Web search • To maintain the “network effect” • New search domains • Google Knol • Android

  14. Recommendations • Free Wi-Fi throughout metropolitan areas • Continue focusing on innovation

  15. Questions?

More Related