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If you’re looking for better sales and greater online influence for your company, these are SEO tactics you need to implement for quick results.
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April 25, 2017 Ways You Can Use SEO Strategies to Improve Visibility and Increase Sales Image 1: Things You Need to Do In Order to Accomplish Measurable SEO Results If you’re looking to promote your company in a cost-effective manner and generate more traffic to your company website, you need to focus on search engine optimization (SEO). You can ask a digital marketing expert to use the following SEO strategies and improve your search engine rankings. Focus on Content Content is still king. It’s what a lot of users look for to learn more about products and services or new information that better their lives. Search engines understand that valuable content provides readers with useful details that answers any of their queries. These sites are then rewarded with higher rankings on search results. Page | 1
Look through your articles and make sure they are in depth, provide factual information, and engage the target audience. If any content is lacking a bit of impact, revise it and add any detail that makes the article relevant to what your target audience is searching for online. Make sure you use the right keywords. There are plenty of websites that offer analysis software that help you find relevant keywords to attract the most traffic. In addition, you’ll want to think about location-based searches when optimizing your keywords. Wherever your business operates out of, include location-based keywords into your content so it’s relevant to the audience in the area you serve. Optimize Your Website for Mobile Devices When people search for products or services, they generally use some sort of mobile device. In fact, 45% of all shopping includes some form of mobile interaction, such as doing research, comparing prices, and making purchases. This makes it necessary to have a mobile-friendly website, capable of working with tablets, smartphones, and other smart devices. Websites being mobile-friendly simply means shrinking down a website so that it can be displayed on different mobile devices. Then, users can have the exact same experience that they would if they were to use a traditional website using a computer. You should also select a theme or template for your website that’s consistent on all devices. Ideally, you want your website’s design to be ‘responsive’. A responsive website design (RWD) aims to craft websites that provide an optimal viewing experience. The display size, for example, should adjust according to the screen size that individuals use. Along with a mobile-friendly website, you could create a task-oriented mobile app. These apps are geared towards simple tasks. For example, if you own an airline company, you could design an app that people use just to check in. This simple design lets you connect to customers in a cost-effective manner. Being successful with SEO doesn’t have to be expensive or time-consuming, as long as you generate the right content and make sure your website can handle today’s smart devices. About Complete Online Strategy: Complete Online Strategy makes it possible for your company to attract more customers online. Our company will help you with all aspects of SEO including link building, on-page SEO, local SEO, Page | 2
and organic searches to almost immediately improve your search engine rankings. Let our SEO experts help you become visible to your clients. Sources: 7 Reasons Why Your Business Should Invest In SEO, Forbes.com Why People Choose to Shop – or Not to Shop – on Their Phones, adweek.com Page | 3