5 Ways to Increase Sales Using SEO

1. 5 Ways to Increase Sales Using SEO

2. Be Keyword Clever Keywords in SEO aren't used the way they once were, but they're still a crucial part of the equation. Without keywords, prospects might never find you when they go looking, and this is why keywords are the cornerstone of your SEO strategy. Google Ad Words is a great place to start with keyword research, but there are plenty of other keyword planning tools out there you can use. Don’t forget about long tail keywords as well, because half of all search queries are four-plus words in length, there's less competition for these phrases, and they have higher conversion rates. When you have the right keywords in your toolbox, they’ll help connect you with prospects who are looking to buy what you're selling.

3. Create Stellar Content • Content is more than just a vehicle for keywords, and instead it is a tool you can use to convert prospects, is something valuable SEO Agency in New York can offer customers, and is a shareable resource you can use to reach new audiences. • Great content comes in many forms, and your goal should be cultivating and creating content in a variety of them, including: • Blogs • Video • Infographics • Podcasts • Animations

4. Use Social to Grow Your Audience and Reach Social media is one of the fastest growing elements of a comprehensive and modern SEO strategy, and this is because an increasing number of consumers are turning to these platforms to engage with brands. There's a huge opportunity there for you to reach new audiences, attract more prospects, and develop lasting relationships with customers. Social media is also a great way to show a more human side of your organization, it can be used as a direct marketing tool thanks to resources like Facebook Ads, and you can even use social sites to bolster your customer service efforts.

5. Go Local and Go Mobile Local SEO is becoming increasingly important as more consumers use mobile devices to search for businesses because 30% of all mobile searches performed today have a local intent. Moreover, over 70% of people will visit a nearby business after conducting a local search, so if you want to drive business to your physical or E-commerce store, then you must focus on local content, and you have to make sure your digital footprint is entirely mobile-friendly.

6. On-Page SEO • On-page SEO makes your site more user-friendly, makes it easier for search engines to index your pages, will increase your search ranking, and will help you focus on optimizing essential elements like visuals. • If you're not familiar with on-page SEO, here are some of the most critical steps involved: • Creating unique and descriptive title tags • Increasing your page load speed to reduce bounce rates • Writing descriptive and keyword-optimized alternative text for the images on your site • Optimizing headings with keywords and relevant descriptions • Linking site content with internal links to improve navigation and indexing • Using sensible and easy-to-read URLs