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How Business Intelligence can benefit your sales and marketing

Be it the right online platform for marketing campaigns or how to target online customers with the right promotional message, data continues to influence decision making in sales and marketing strategies. Now with the evolution of business intelligence in sales and marketing disciplines, marketing professionals are in a better position to use actionable intelligence in tracking customer purchases, the best-selling (or least-selling) products, along with which marketing channels are driving most conversions.<br><br>

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How Business Intelligence can benefit your sales and marketing

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  1. How Business Intelligence can benefit your sales and marketing

  2. Be it the right online platform for marketing campaigns or how to target online customers with the right promotional message, data continues to influence decision making in sales and marketing strategies. 

  3. Business adoption of cloud-based business intelligence tools in 2018 has doubled from its 2016 levels, with 90% of the marketing teams depending on cloud-based business intelligence (or BI) to complete their work in 2018.

  4. Why is Business Intelligence so important for business?

  5. Business benefits of business intelligence: Analyze consumer buying patterns in order to develop products or services that match current consumption trends. Provide visibility into which products are selling the most in the market or to identify areas of improvement for low-selling products. Use meaningful data to manage your sales/marketing processes and identify potential selling opportunities.

  6. Improves overall organizational efficiency through shared information that can improve productivity and save time. Increase sales performance and conversions by analysing customer interaction data with your business through the Customer Relationship Management (or CRM) tool. Acquire competitive intelligence through marketing insights used by your competitors and plan future actions.

  7. How Business Intelligence has transformed marketing and sales?

  8. Business intelligence software tools like Tableau and Microsoft Power BI are not limited to be used by data analytics expert but by any non-technical user.BI tools like the SAP Business Intelligence provide real time business intelligence through predictive analytics and machine learning.

  9. Business Intelligence in Marketing

  10. Pose the right marketing question

  11. Define and target the right demographics

  12. Simplify marketing and business reports

  13. Business Intelligence in Sales

  14. To make more sales to existing customers

  15. Make your sales forecasts more accurate

  16. Measure the success of your sales promotional campaign

  17. Conclusion As discussed in this article, effective business intelligence for sales and marketing can go a long way in analysing customer behaviour, determining the right sales and marketing channels, and in making accurate sales forecasts.

  18. Want to boost your business intelligence-powered sales and marketing initiatives with the right business insights?Visit www.countants.com

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