The two vital measurements of a successful marketing • Different experiential marketingagencies regularly brainstorm ideas to create the best ways of promotion. This is highly crucial for every marketing team. Nothing stable or steady works in this platform. There must be a new concept every time and that will be presented in a whole new fashion so that the consumers do not get bored out. However, while planning these ideas, what are the measurements they will be focusing on. • The CEO of a highly popular experiential agency once gave the answer – sales and new customers. The most likely answer if you ask me. But, is that all? When you correlate your ideas with the sales that they have brought or the new customers that have been added to the client list, they certainly make a point. But, how long does it go?
At the end of the day, you don’t know whether the client is going to stay for a long term or the sales will always show an upward trend. Therefore, I would suggest the following measurements: • The term for which a customer stays • the cost of acquiring a customer and the lifetime value • If your consumers stick to you for a long period of time no matter what changes you are making to your service, consider that your ideas are working. And, the cost of acquiring a caustomerdecreases and lifetime value increases over time when your marketing is working. • View your engagement marketing actions through these filters and you will surely carve out success for the companies who have relied on your for their promotional needs. Marketing starts as soon as the idea is born. The implementations and measurements are the key to understand the nature of how the process works. Once you are able to decode this algorithm, you can easily achieve the best results for your consumers.