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Enhancing Publications

Enhancing Publications Josh Lazar CGS 2585 Today’s Agenda Test 2 Updates Lecture What’s due by Friday Why Enhance Your Publication? Visual details are appealing Brand recognition Ikea/Best Buy Target McDonalds Google UCF Work with Color AKA Hue

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Enhancing Publications

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  1. Enhancing Publications Josh Lazar CGS 2585

  2. Today’s Agenda • Test 2 Updates • Lecture • What’s due by Friday

  3. Why Enhance Your Publication? • Visual details are appealing • Brand recognition • Ikea/Best Buy • Target • McDonalds • Google • UCF

  4. Work with Color • AKA Hue • One of the first things a reader sees and responds to • Screen colors are different than printed colors • Use Color Systems – method for defining standard colors • Computer Color System – RBG Red, Blue, Green • Printed Color System – CMYK Cyan (blue), Magenta (red), Yellow, Black • Transparency is a color modification

  5. Enhance Objects • You can use shadows, textures, gradients, and patterns to enhance and existing object. • Pattern – repetitive designs such as grids or hatch marks, usually black and white • Textures – bitmaps graphic files used for fills • Gradients – blend of colors that gradually change in brightness or tint • Format>Autoshape • Shadows and 3D Shapes are at the end of the Formatting Toolbar

  6. Screenshots

  7. Enhance Text • Drop Cap – Makes the first letter of a text larger than the rest • Format>Drop Cap • WordArt • 3D text characters

  8. Insert Horizontal Rules • Printing lines that can be inserted before or after a paragraph of text • Format>Horizontal Rule

  9. Apply Border Art • Format>Object>BorderArt Button • Makes a border for your page based on some type of graphic

  10. Create a Watermark • Watermark – semitransparent image usually inserted in the background of a publication.

  11. Use Design Objects • Premade elements that are available to you in certain programs. • Mastheads – top of a newsletter • TOC – directs reader to specific area in publication

  12. This week in Lab • Project 5-1- and 5-2 • Work on Desktop Publishing Project • Due February 22 by Friday at midnight • Labs on Thursday starting this week in HEC 308 – the “Cave”

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