International Congress and Convention Association

1. International Congress and Convention Association Hot Technology Trends from the EIBTM Worldwide Technology Watch for Meetings Technology Innovation Corbin Ball, CMP 7 November 2005 44th ICCA Congress & Exhibition iccaworld.com

2. The only significant meeting industry technology award. Established in 2000 Past winners: 2001 Amlink 2002 Static & Motion 2003 nTag 2004 IntroNetworks EIBTM Worldwide Technology Watch (WWTW)

3. One of the largest global events serving the MICE industry. Late November – In Barcelona 5,000 industry buyers 2,000 exhibitors from over 100 countries 2,500 hosted buyers EIBTM

4. Application 2-page application form 8 pages additional documentation Web links One-day Judging session (September) Criteria: 40% innovation (new use or original concept) 30% completeness of the concept 30% value to the industry WWTW Judging Process

5. 6. Tradeshow sales automation 5. Meetings consolidation/procurement 4. RFID (Radio Frequency ID) 3. PDA/Handheld Technology 2. Standards and electronic data exchange (EDI) 1. Advance room diagramming 6 Trends Highlighted by WWTW 2005:

6. ACT, Inc. -- www.expocad.com Competitors: www.a2zinc.net www.eshow2000.com Established 1989 Main product (ExpoCAD) has been used to manage over US$ Billon of exposition floor space Trend 6. Tradeshow Sales Automation

7. Trend 5:Meetings Consolidation (& Procurement) Definitions: Consolidation or centralization of meeting planning and spend activity to increase efficiency. Selection of preferred vendors (and consolidating purchases) in return for preferred pricing.

8. Large corporations currently the major users. Benefits: Process efficiencies Risk management Cost savings/avoidance Savings of 30% or more in meeting spend have been claimed. Trend 5:Meetings Consolidation (& Procurement)

9. Life cycle management (propose, review, approve, plan, evaluate) Sourcing Enterprise calendar Measurement Reports/Analytics Integration Trend 5:Meetings Consolidation (& Procurement)

10. Finalists: Ambassadors: www.ambassadors.com Travent/AMEX: www.travent.com & www.amex.com Competitors: Onvantage: www.onvantage.com SeeUThere: www.seeuthere.com Arcaneo: www.arcaneo.com WTMI: www.plan2attend.com Carlson: www.carlsonmarketing.com GetThere: www.getthere.com MPBid: www.mpbid.com Trend 5:Meetings Consolidation (& Procurement)

11. Trend 5:Meetings Consolidation (& Procurement) Ambassadors Global Events Mgmt. • Savings opportunity audit • Best practices system • ROI tracking • Business intelligence analytics & dashboard

12. Trend 5:Meetings Consolidation (& Procurement) Travent/AMEX MeetingView Express • Collaboration among Travent/Onvantage/AMEX • Tracks spend using AMEX Corporate Meeting Card

13. Trend 5:Meetings Consolidation (& Procurement) Travent/AMEX MeetingView Express • Central calendar • Supplier sourcing (45K) • E-RFPs • Attendee management • Tracks meeting spend • Available in Europe, coming to the US

14. www.scs-corp.com www.lexus.com www.smartcardlock.com www.timex.com/speedpass www.aitechnology.com www.laserreg.com Trend 4:RFID (Radio Frequency Identification)

15. Trend 4:RFID (Radio Frequency Identification) • Tradeshow Applications • Access control • Lead retrieval • CEU tracking • Cyber café access/messages • VIP tracking • Exhibit marketing

16. Trend 4:RFID (Radio Frequency Identification) • Finalist: Laser Registration • www.laserreg.com • Competitors: • www.alliancetech.com • www.bcard.net • www.leadretrieval.com • www.expoexchange.com • www.ntag.com

17. Finalist: www.spotlightmobile.com Competitors: www.nearspace.com www.alliancetech.com www.eventcentric.com www.venuemaitred.com Trend 3: PDA/Handheld Technology

18. Finalist: www.spotlightmobile.com Spotlight Mobile Presentation Platform Uses standard Pocket PCs Highly configurable PDA tools (including full screen video, stereo audio, QTVR) Captures leads, qualifies booth attendees, questionnaires, engages Very easy updates Trend 3: PDA/Handheld Technology

19. an endless sea of paper translation errors planners are reduced to proofreaders ever-changing meeting specs Trend 2:Standards and Electronic Data Exchange (EDI)

20. APEX: Accepted Practices Exchange Terminology (Complete) History/Post Event Reports (complete) Resumes/Work Orders (completed) Requests for Proposals (RFPs) Housing & Registration (completed) Meeting & Site Profiles Contracts Trend 2:Standards and Electronic Data Exchange (EDI) www.conventionindustry.org

21. Finalist: www.ungerboeck.com Trend 2:Standards and Electronic Data Exchange (EDI)

22. Winner: www.castltg.com Competitor: www.meetingmatrix.com Trend 1:Advanced Room Diagramming

23. Corbin Ball, CMPis an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With 20 years of experience running international technology meetings, he now is a highly acclaimed speaker with the ability to make complex subjects understandable and fun. His articles have appeared in hundreds of national and international publications and has been quote in the New York Times, the Wall Street Journal, Fast Company Magazine and numerous other publications. Corbin serves or has served on many hotel, corporate and association boards. He is Meeting Professionals International's 2002 International Supplier of the Year and has been named for four years as one of "The 25 Most Influential People in the Meetings Industry" by MeetingNews Magazine. Corbin Ball Associates 506 14th Street Bellingham, WA 98225 Phone: 360.734.8756 Fax: 636.773.8756 Email: corbin@corbinball.com Web: www.corbinball.com