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Facebook Ads vs Google Ads

A clear comparison of Facebook Ads and Google Ads with insights on features, costs, and performance.

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Facebook Ads vs Google Ads

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  1. Facebook Ads Vs Google Ads How the Auction System Work? • Presented bygeekslobaldigital

  2. Introduction • Both Facebook Ads and Google Ads use auction systems • Auction decides:→ Which ad will show→To whom it will show→At what cost

  3. Facebook Ads Auction • Happens every time a user opens Facebook/Instagram • Ranking is based on 3 factors:

  4. 3. Ad Quality & Relevance 2. Estimated Action Rate 1. Bid Not highest bid alone → balance of bid + relevance + experience what advertiser pays chance of user engaging/clicking feedback, engagement, user experience

  5. Google Ads Auction • Happens every time a search is made • Ranking is based on:

  6. 2. Quality Score 3. Ad Rank Thresholds 1. Bid maximum CPC set by advertiser ad relevance, CTR history, landing page minimum requirements for showing ads Not highest bid alone → balance of bid + quality + intent

  7. Key Difference Facebook Ads Audience-driven (interests, demographics, behaviour) Google Ads Intent-driven (keywords searched, real-time need)

  8. Comparison

  9. Summary • Both use auction systems • Both reward quality and relevance • Difference: Facebook = Audience-based, Google = Intent-based

  10. Thank you….. Visit us: geeksglobaldigital

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