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Business Letters Structure -Heading -Date -Inside address -Salutation -Message -Complementary close -signature block PowerPoint Presentation
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Business Letters Structure -Heading -Date -Inside address -Salutation -Message -Complementary close -signature block

Business Letters Structure -Heading -Date -Inside address -Salutation -Message -Complementary close -signature block

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Business Letters Structure -Heading -Date -Inside address -Salutation -Message -Complementary close -signature block

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Presentation Transcript

  1. Business Letters - Sales Letter- Complaint Letter- Adjustment Letter- Order Letter- Collection Letter- Enquiry Letter- Persuading & Denial Letters- Quotation Letters- Interview Letter- Reference Letter

  2. Business LettersSignificance:-assist in sustaining business relationship-to convey complex information-serve as permanent record-to reach a large and geographically diverse audience

  3. Business LettersPurposes-to inform-to congratulate-to enquire-to order-to requestto collect dues-to complain-to make an adjustment-to sale a product, service or scheme

  4. Business LettersStructure-Heading-Date-Inside address-Salutation-Message-Complementary close-signature block

  5. Business LettersStructureAdditional Elements-Addressee notation-Attention line-Subject line-Reference initial-Enclosure notation-Copy notation-Mailing notation-Postscript

  6. Business LettersLayout-Block layout (everything left sided)-Modified block layout (Writer’s address & signature block on right side, rest on left)-Semi-block layout (Writer’s address & signature block on right side, rest on left and message having more margin on left) -Simplified layout (omits salutation and complementary close & subject line in capital)

  7. Business LettersLayout-Block layout (everything left sided)-Modified block layout (Writer’s address & signature block on right side, rest on left)-Semi-block layout (Writer’s address & signature block on right side, rest on left and message having more margin on left) -Simplified layout (omits salutation and complementary close & subject line in capital)

  8. Business LettersPrinciples- ‘You’ attitude- Clear & concise-Correct & complete- Emphasize positive-Courteous & considerate-Attention-Interest-Desire-Action