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Social Media Algorithms: How to Respond to Declining Organic Reach

Do the social media algorithms scare you? Is your organic reach going down? This slide is a summary of some important points of what Mike Stelzner had to say about this.

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Social Media Algorithms: How to Respond to Declining Organic Reach

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  1. Social Media Algorithms: How to Respond to Declining Organic Reach from an interview with Mike Stelzner WWW.BECOMEABLOGGER.COM

  2. Strengthen your home base YOUR BLOG WWW.BECOMEABLOGGER.COM

  3. HOW? IF YOU'VE ALREADY BUILT A STRONG AND LARGE LIST... if people want your content, they will come and get it Regularly send out new posts and updates to your email list and send them back to your blog WWW.BECOMEABLOGGER.COM

  4. WHAT IS/ARE YOUR GOALS? SELL A PRODUCT WWW.BECOMEABLOGGER.COM

  5. WHAT IS/ARE YOUR GOALS? SELL A PRODUCT Drive people to your site WWW.BECOMEABLOGGER.COM

  6. WHAT IS/ARE YOUR GOALS? BECOME A THOUGHT LEADER SELL A PRODUCT Drive people to your site WWW.BECOMEABLOGGER.COM

  7. WHAT IS/ARE YOUR GOALS? BECOME A THOUGHT LEADER Spread your content especially where you want to build your community LinkedIn, Medium, etc SELL A PRODUCT Drive people to your site WWW.BECOMEABLOGGER.COM

  8. WHAT IS/ARE YOUR GOALS? BOTH BECOME A THOUGHT LEADER Spread your content especially where you want to build your community LinkedIn, Medium, etc SELL A PRODUCT Drive people to your site WWW.BECOMEABLOGGER.COM

  9. WHAT IS/ARE YOUR GOALS? BOTH BECOME A THOUGHT LEADER Spread your content especially where you want to build your community LinkedIn, Medium, etc SELL A PRODUCT Drive people to your site Drive people to your site Spread your content. Get in front of the right audience WWW.BECOMEABLOGGER.COM

  10. INCREASE YOUR SOCIAL SIGNALS SEARCH RESULTS ARE STILL IMPORTANT WWW.BECOMEABLOGGER.COM

  11. INCREASE YOUR SOCIAL SIGNALS SEARCH RESULTS ARE STILL IMPORTANT The more interactions you have, the more signals you have, and the more you’re boosted in search results. WWW.BECOMEABLOGGER.COM

  12. INCREASE YOUR SOCIAL SIGNALS SEARCH RESULTS ARE STILL IMPORTANT Interact with the people who comment on your posts. Reach out and thank the people who share your content. Find out what they loved about it. Share quick informal updates: Snapchat or Instagram; Periscope or FB Live WWW.BECOMEABLOGGER.COM

  13. INCREASE YOUR SOCIAL SIGNALS YOU GROW YOUR BUSINESS WWW.BECOMEABLOGGER.COM

  14. INCREASE YOUR SOCIAL SIGNALS YOU GROW YOUR BUSINESS < EMAIL SUBSCRIBERS BLOG TRAFFIC In terms of relevance: WWW.BECOMEABLOGGER.COM

  15. INCREASE YOUR SOCIAL SIGNALS YOU GROW YOUR BUSINESS < EMAIL SUBSCRIBERS BLOG TRAFFIC In terms of relevance: Smaller numbers mean that the people who come to your site are more qualified. WWW.BECOMEABLOGGER.COM

  16. INCREASE YOUR SOCIAL SIGNALS YOU GROW YOUR BUSINESS < EMAIL SUBSCRIBERS BLOG TRAFFIC In terms of relevance: Smaller numbers mean that the people who come to your site are more qualified. They made the effort to find you, or they’ve been targeted with your content because they’re interested in your niche. WWW.BECOMEABLOGGER.COM

  17. TEST AND TWEAK HAVE A SMALL COMMUNITY? WWW.BECOMEABLOGGER.COM

  18. TEST AND TWEAK HAVE A SMALL COMMUNITY? Small changes can make a big difference: Try tweaking your pop up boxes and place them on different parts of your blog Update your opt in forms A B ? WWW.BECOMEABLOGGER.COM

  19. TEST AND TWEAK HAVE A SMALL COMMUNITY? Small changes can make a big difference: Try tweaking your pop up boxes and place them on different parts of your blog Update your opt in forms A B ? "If we can grow our email list, we can grow our business" WWW.BECOMEABLOGGER.COM

  20. TEST AND TWEAK HAVE A SMALL COMMUNITY? Small changes can make a big difference: OK Try tweaking your pop up boxes and place them on different parts of your blog Update your opt in forms Test out a different headlines. Change the button colors. OK OK WWW.BECOMEABLOGGER.COM

  21. TEST AND TWEAK X HAVE A SMALL COMMUNITY? Small changes can make a big difference: Try tweaking your pop up boxes and place them on different parts of your blog Update your opt in forms Test out a different headlines. Change the button colors. Clean up any Not Found errors on your site. WWW.BECOMEABLOGGER.COM

  22. TEST AND TWEAK X HAVE A SMALL COMMUNITY? Small changes can make a big difference: Try tweaking your pop up boxes and place them on different parts of your blog Update your opt in forms Test out a different headlines. Change the button colors. Clean up any Not Found errors on your site. What works in one place may not necessarily work in other places. WWW.BECOMEABLOGGER.COM

  23. JUST GETTING STARTED? IF YOU'RE JUST GETTING STARTED... WWW.BECOMEABLOGGER.COM

  24. JUST GETTING STARTED? IF YOU'RE JUST GETTING STARTED... work on your craft of communication in whatever medium works for you. WWW.BECOMEABLOGGER.COM

  25. JUST GETTING STARTED? IF YOU'RE JUST GETTING STARTED... choose just one social network to start off with Find out where your audience is Put your energy there. Do your research. Once you’re established, slowly expand over time. ? WWW.BECOMEABLOGGER.COM

  26. More details on this at WWW.BECOMEABLOGGER

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