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Meeting with Residential Sales Reps March 14, 2014

Meeting with Residential Sales Reps March 14, 2014. Introducing Keen. Keen capacitive touch buttons. Key info about Keen. Keen has eight different levels of brightness for lighting When user turns on the light, brightness is at Level 6 After one hour of use, the lights dim to Level 3

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Meeting with Residential Sales Reps March 14, 2014

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  1. Meeting with Residential Sales RepsMarch 14, 2014

  2. Introducing Keen

  3. Keen capacitive touch buttons

  4. Key info about Keen • Keen has eight different levels of brightness for lighting • When user turns on the light, brightness is at Level 6 • After one hour of use, the lights dim to Level 3 • The Night Light can be turned on with its own button, and will be at Level 1. • Core product positioning = Energy saving and cost saving!!! This mirror saves up to 60% of costs due to the dimming functionality. • Our goal is to start selling this for Residential on June 1.

  5. We have a new Frame Collection

  6. A new Frame Collection • We are expanding our Frame Collection beyond the four Urban Profile frames to a list of 200 choices! • Our new Collection includes three levels, with dozens of frame choices and colors in each level. Grande Collection Luxe Collection Prestige Collection • View online at: www.electricmirror.com/frames/

  7. Frame Sticker Coming Soon! • Electric Mirror Frame Options • The list prices for framed lighted mirrors (Celebration, Momentum, Ovation, Reflection, & Boutique) and framed mirror TVs (Stanford) include the standard Urban Frame Profile (see page 36). Now you can select another frame from our frame options online for the below list pricing: • Urban - Included • Grande – Add $150 • Luxe – Add $400 • Prestige – Add $700 • Go to electricmirror.com/frames to see all 200 frame options. • NOTE: The overall dimensions listed for framed products include the Urban Profile Frame. By switching to a frame from the Grande, Luxe, or Prestige collection, the overall dimensions will vary based on the difference in frame size from the Urban Profile. • Switching to a frame other than the Urban Profile will increase the lead time to 6-8 weeks.

  8. Mirror Technology Changes… • After receiving much feedback regarding our names for our Mirror types, we have re-named our choices. • We also have more clarification about the differences between each type…

  9. Technology PDFs for you… • We have created a series of new PDFs that highlight our EM technology, so you can email them as needed. • Available as individual 1-page PDFs for each topic, or as a large PDF that includes all.

  10. Sales Tools for you • New thumb drive with dealer videos and new Product Guides sent out last week with the Residential Price Book. • New stickers for Residential Price Book (coming soon!): • Frame options • Keen page • Drop ship fee: $5 for XS, $25 for small, $75 for medium or large.  Small Print: One drop ship fee per shipment, so for a drop shipment with multiple products, a single fee for the largest size will apply.  The drop ship fee will still apply for orders that qualify for Free Freight Allowed. • Keen: New brochures coming soon • New fold-out brochures for Medicine Cabs • Updated revised Specs coming this spring • New Wardrobe Mirror section on website • Note: Please be sure to log-in to the Rep Download Library on our website to access great photos, docs, and logos

  11. Rep Download Library • If it is your first time logging in you will be asked to provide a username and email. Shortly thereafter a password will be sent to you. Contact Travis if you have issues logging in. • Key resources including: • Logos, Videos, High Res and Low Res Photos • Price Guide in PDF and Excel • Discount Structure Document (Added today) • Tip of the Week Documents (like the Video Options from Joel this week)

  12. Q&A Please note that all material and information contained in this presentation is EM confidential.

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