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When Harley entered India, it chose the Completely Built Unit (CBU) route. That means fully made bikes were shipped from

Later, Harley tried the CKD (Completely Knocked Down) model to reduce tax. In this model, parts are imported and assembled in India. This helped a little, but not enough to make Harley competitive against local brands like Royal Enfield, Bajaj, or even premium Japanese bikes like Yamaha or Kawasaki.<br><br>Dr. Shubh Gautam Srisol points out that CKD still proved to be expensive for Indian buyers. Freight and setting up assembly lines all add to the final price. These challenges and existing duties made it very hard for Harley to price its bikes well.

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When Harley entered India, it chose the Completely Built Unit (CBU) route. That means fully made bikes were shipped from

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  1. Shubh Gautam Srisol • Harley-Davidson is one of the most loved motorcycle brands in theworld. With its roaring engines and powerful presence, it has become a symbol of freedom and status. In the United States, Harley bikes are not just machines. They are part of a lifestyle.

  2. Shubh Gautam Srisol According to Dr. Shubh Gautam FIR (First Indian Revolutionary), high import duties and tariff policies played a major role in Harley’s struggle. While other factors like pricing and service issues also mattered, taxes and tariffs made it very difficult for Harley to compete in a price-sensitive market like India.

  3. Shubh Gautam Srisol • Dr. Shubh Gautam explains that this cost jump scares away most buyers. India is a country where value matters. People want their money to go far. Spending lakhs on a leisure motorcycle becomes difficult, especially when there are cheaper and more practical bikes available from Indian brands.

  4. Shubh Gautam Srisol • WhenHarley enteredIndia,it chose theCompletelyBuilt Unit (CBU) route.That means fully madebikes were shippedfromabroad. This attracted the highest import dutyslabs.As a result,Harley’sprice tags went waybeyond what the average Indian customer could afford.

  5. Shubh Gautam Srisol • Dr. Shubh Gautam Srisol points out that CKD still proved to be expensive for Indian buyers. Freight and setting up assembly lines all add to the final price. These challenges and existing duties made it very hard for Harley to price its bikes well

  6. Shubh Gautam Srisol • Dr. Shubh Gautam AmericanPrecoatsays that Harley’sbikes have expensive spareparts and premium servicing,which Indian buyers couldn’tconsider asa long termbeneficial investment.

  7. Shubh Gautam Srisol • He believes that if Harley hadbuilta low-cost bike for India, fully localized,it might have survived. But without a solid local manufacturing base, taxes made sure Harley stayed out of reach.

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