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Gamepipe Media Kit

Gamepipe Media Kit. Why Everyone Likes Online Gaming. Games are Entertaining. 20.4 billion minutes are spent gaming each month* Over 84 million unique users visited online gaming sites in December 2003** *Source: Comscore/Media Metrix **Source: Gartner Group. Popular and Sticky.

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Gamepipe Media Kit

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  1. Gamepipe Media Kit

  2. Why Everyone LikesOnline Gaming

  3. Games are Entertaining • 20.4 billion minutes are spent gaming each month* • Over 84 million unique users visited online gaming sites in December 2003** *Source: Comscore/Media Metrix **Source: Gartner Group

  4. Popular and Sticky • Websites hosting games are among the “stickiest and most highly trafficked on the Internet,” according to a report by media technology strategists KPE, part of Internet advertising firm Agency.com

  5. Online Games Growth • In 1995 Hasbro released Internet Monopoly, which is still a bestselling game • By 1996, 20 Million American homes had internet connectivity* • By1999-2000 there were many growing games and gaming portal sites on the Internet *Source: Comscore/MediaMetrix

  6. Consolidation • By 2000/2001 corporations raced to obtain the most market share in the online games world. • Unique users on gaming sites increased by 1.4 million between 2002 and 2003* • Gaming sites merged into gaming conglomerates *Source: Comscore/MediaMetrix

  7. Users Wanted More! • The consolidations led to an online games world with fewer options • People had no choice but to play at EA, Yahoo, Sony, ESPN, and MSN GAMES • We created Gamepipe because we knew users wanted more

  8. No Longer a “Pipe” Dream • A graphically scrollable casino floor and interactive environment • Live MP3 Digital Audio • 24-bit graphics • Multiplayer slot machines • Live avatars who play! • Classic casino games, new word games and puzzles

  9. Interactive Games • Poker, Slots, Bingo, Craps, Roulette and More! • Solo, multiplayer and tournament play • Call other players on the “casino phone”

  10. Growth • Gamepipe opened this year with a call to 20-30 beta testers to come in and test the site • After the first 3 days there were over 1000 people registered! • Gamepipe is on track to have over 300,000 registered users by the close of month #2

  11. How Much Time Do People Spend on Popular Websites? Comscore/Media Metrix data shows “average minutes per user per month” as follows: • EA Online 43.5 • AOL 32.4 • Yahoo 28.3 • MSN 23.4 • E-Bay 19.4 Stickiness and Frequency • High interactivity plus team-play community games environment creates long user sessions and many return visits • Average user visit is 91 minutes • Users visit up to 2-3 sessions per day

  12. Gender Demographics • 51% of all users are Female • 49% of all users are Male • Both male and female targeted offers work well • Source: Gamepipe User Statistics

  13. Income Demographics • Majority of users are married – higher household income • Over 55% make $50K and above • Source: Gamepipe User Statistics

  14. Age Distribution • Older demographic means higher incomes/more leisure time • 74% are ages 40 and above • Source: Gamepipe User Statistics

  15. Advertising Opportunities

  16. Gamepipe Registration • Registration is the first step to playing actual games • Co-registration Opportunities include: • Up to 250 character offers • Yes/No format • Opt-in

  17. Banners • CPM/CPC site 468x60 banners • Placements: Run of Site or targeted to specific games

  18. Game Sponsorships Table Games Customized Slots

  19. Monster Banners • Monster banners appear during game downloadsSize: 500x350 • Placements: Run of Site or targeted to specific games

  20. Product Placement • With over 30 virtual casino floors there are many spots for integrated virtual product placements • Can target selected games to match selected game user demographics • Reach female audiences via bingo and word games • Reach male audiences via poker and blackjack

  21. Contact Us Gamepipe, LLC 3000 Whitney Ave Suite 106 Hamden, CT 06518 info@gamepipe.com 203-248-3900

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