Mission Statement

2. Mission Statement ElectricMotel.com is an interactive online music portal offering a one-stop virtual outlet for all things music and music-related, giving definition, exposure and direction to the people that are creating our global cultural community..

3. Why ElectricMotel.com Why Does the region need ElectricMotel.com The Middle East music industry, although abundant in talent across numerous disparate musical domains, needs unifying. The combined force of several individuals creating an industry-savvy collective with the creative potential and support; to raise awareness and respect for the Middle East amongst its international compatriots. Why Does the world need ElectricMotel.com The world needs a window to know what is happening in the Middle East with regards to music, events, festivals and fashion. ElectricMotel.com is an amalgamation of many different websites into one. Although a number of sites currently exist for musicians, music-lovers and enthusiasts alike, not one covers the entire music-culture gambit.

4. Website Content Web Magazine Top music related news and features. Album and vinyl release reviews. Events Upcoming event listing, online ticket sales. Picture and video gallery of past events. Online Store The first online vinyl store in the middle east. The online store will also sell cd, clothes, DJ equipment and accessories. Online Radio Streaming sets of DJ’s who have played in various clubs in the region Artist Showcase Artist blogs, tour dates, upcoming studio work (productions or album releases) Interactive Music Community

5. Web Magazine Electronic music news Insight into the latest happening in the electronic music circuit. Reviews on latest gadgets and DJ equipments Featured artists, albums and label news Covering news related to upcoming releases, albums and tour dates of various International artists and labels. Festival reviews and lineups Detailed festival reviews and line-ups and set timings. Outlets to buy tickets

6. Events Upcoming event listing of events in the region and globally A comprehensive listing of the major club nights and festival in the region and globally. Online ticket sales for upcoming concerts, events and festivals An outlet for club owners and promoters in the region to sell tickets prior to their club nights or festival Picture gallery of past events Promoters and members on ElectricMotel.com will have to opportunity to post pictures of past events hosted or attended Ticket giveaways to events and festivals Members of ElectricMotel.com will have a chance to win ticket giveaways on a regular basis to upcoming events in the region

7. Online Store Music – a comprehensive catalog of all Vinyl and CDs from Ohm Records will be available for purchase online through our intuitive and user-friendly online store – setting the stage for the launch of the first digital download website in the region. Equipment – Besides music the online store will also represent various brands of hardware such as Pioneer, Technics, Stanton, Rane as well as software such as M Audio, Ableton and more Fashion/Accessories – Urban and musical inspired fashion brands such as UDG, ESDJCO, Chrome Industries, Uniform, Paul Frank, Gsus will also be available through the online store

8. Online Radio Accessible from anywhere in the world, the ElectricMotel.com online radio broadcast has the potential to be a hugely popular service for listeners with interests not adequately served by local radio stations (trance, prog, minimal, electrohouse, breaks, drum n bass, house, experimental, techno among many others; all genres that have niche followings across the globe, although not necessarily in great numbers in every region). What will the ElectricMotel.com Internet Radio Stream? Live sets of artists recorded at various clubs in the region / international An archive of past and promotional sets of artists from around the world

9. Artist Showcase One the vital integrated sections of ElectricMotel.com which makes it stand out from its other online competitors is the online Artist Showcase. The Artist Showcase will have the following features: Personal Pages of various artist from around the globe Tour dates of the artist Personal blogs of the artist Interaction between the artist and members of ElectricMotel.com via personal messages which is an in-build functionality on the website. Sound samples of upcoming productions and album releases by the artist Pictures and videos from various gig of the artist

10. Interaction One of the focal points for interaction on ElectricMotel.com is the online web forum. Here users can hold discussions and post content relative to topic of their choosing. The forum will consist of discussion groups and bulletins on events, new releases or any other relevant subject matter. Blog Space - This easy-to-use application will allow users to not only post their thoughts, reviews & photos as often as they feel fit, but to comment on posts left by others. Share cool links - ElectricMotel.com allows its users to share links to youtube videos, dj sets, myspace pages, official event websites or even podcasts

11. Newsletter Every registered user of ElectricMotel.com will receive a fortnightly news brief in an HTML format. The ElectricMotel.com newsletter will cover the following topics in brief : Major festivals and concerts from across the region and around the world Spotlight on album, label and artists releases New products launched in the markets Upcoming radio shows to watch out for Top 10 charts from Dj’s

12. Benefits of ElectricMotel.com Benefits to Artists and Record Labels Through their dedicated pages on ElectricMotel.com artists and record labels can promote themselves by putting up their profiles, past and upcoming releases, tour diaries. Communicate to their fans through the interactive portal thus engaging them in their product/releases. On the B2B front the portal forms a melting pot of artists, labels, distributors, promoters and nightclubs and music fans providing endless opportunities through communication and interaction. Benefits to Nightclubs and Promoters Promoters and clubs both regional and international can use ElectricMotel.com as a multi-functional platform offering region-specific exposure for their events in the form of: Event listings for upcoming events with option to sell tickets online Picture gallery for past events Host sets of DJ’s from past events

13. Benefits Benefits to Music Enthusiasts Being the first and only comprehensive music portal in the Middle East, ElectricMotel.com strives to keep its members on top of their musical game by providing them with the top music related news and features. Some of the other benefits to the members are: Endless resource of music news, artist, labels. Buy tickets for upcoming events as well as browse through pics and videos of past events. Listen to streaming sets of favorite artists Huge catalog of cutting edge music available at the click of a button. All the latest hardware and software for the music junkie available at the most competitive prices Music inspired fashion and accessories from leading brands throughout the world. Opportunity to interact with favorite artists and labels and read their blogs and diaries. Interact with other music lovers from around the world and share ideas and favorites.

14. Benefits to brands Benefit To Brands The advent of the internet and digital music gave birth to a new DIY (Do It Yourself) culture whereby the artists, record labels, promoters and clubs bypass all forms of corporate intrusion and progress is made through enhanced interaction between various links in the value chain as well as engagement with consumer at the highest level. This was initially made possible through online communities such as myspace.com With the advent of Web 2.0 the online communities become more industry and market specific – thus paving the way for communities like ElectricMotel.Com. Through ElectricMotel.com brands will be able to reach to well developed community of 18-35 year music enthusiasts from all walks of life. Banner Advertising Advertising space can be made available at the top and right of the web site whereby prospective advertisers can select the whole site or specific sections of the site, including the home page. Ads can be weighted to be displayed more (or even less) often than others.

15. Target Audience With the growth of clubbing culture and musical exposure through various mediums such as web radio, digital downloads and the constant emergence of adventurous, new DJs across the world, the thirst for cutting-edge electronic dance music has never been greater. Guests at the Electric Motel will include the following: Promoters in the region ElectricMotel.com will be a web tool to publicize their events, sell tickets, hosts sets of the past DJ they have bought down, post images and videos and even get interactive on the forum with the clubbers. International labels now have the means to let music enthusiasts know about their latest releases on vinyl or albums Artist agencies to inform promoters and labels about their latest artist signing and tour dates. Artists to inform their fan about their latest productions or albums. Fans and music enthusiasts to get in touch with their favorite artists, post their experiences at previous gigs attended.

16. Target Audience Age Groups The average age group of music enthusiasts in the ranges from the years of 18-35 Promoters Being one the fastest growing clubbing destinations in the world today. There has be a prominent rise in the number of promoters in the region trying to pitch in for their piece of the market share. DJs With the growth of the clubbing culture comes the demand for DJ’s, with over 300 (club and aspiring jocks) in the region.

17. Who Are We? ElectricMotel.com is the brainchild of OHM Records. OHM Records was established in 2002 with a vision to bring cutting edge electronic music to Dubai, by opening the first and only record store in the Middle East–a pioneering outfit that has introduced countless people to the most innovative sounds in electronic music and built the clubbing scene regionally by launching some of the first ‘House’ music nights in the region. Our Values and Objective’s - Growing the music business in the region, establishing the Middle East as a formidable player in the international music industry. - Bringing value to brands and reaching consumers through effective music marketing.

18. Who Are We? Our Services – Event Management – Artist Management and Bookings – PR and Marketing Representing some of the biggest labels available in the music industry today, such as – Defected, Global Underground, Renaissance, Cocoon and Bedrock Rated by Muzik Magazine among the Top 20 vinyl stores in the world, and mentioned by Nokia as one of its ‘Worldwide Recommended Stores’ Deals in all the latest available DJ equipment, software technology, and accessories, Representing major brands such as Technics, Pioneer, Denon, Stanton, Shure, and UDG. Also retails in music inspired urban brands such as – Uniform, ESDJCO, Space Tribe, Chrome Industries, and UDG A dedicated events management team aimed at bringing cutting edge events and concepts to Dubai and the region.

19. Who Are We? • Absolut • Smirnoff • Phillip Morris Some of our customers include : • L'oreal • Technics • Puma • British American Tobacco • Red Bull • Heineken • Deisel • Perrier • MAC

20. Contribute your skills We’re looking for music and party heads across all the electronic genres (that means trance, prog, minimal, electrohouse, breaks, drum n bass, house, experimental, techno etc – the lot). And we’re an international site, so we’re looking for people from all around the world. Benefits include free music, free entry into events and potential self-promotion.

21. Are you ready to check-in?

22. Contact Satyen Choksi satyen@ohmrecords.com Mob (97150) 450-6269 Jason Pinto | JC jc.jason@electricmotel.com Mob (97150) 594-4740