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The Zen of Persuasion

The Zen of Persuasion. What are you selling? ~ Identify target audience… ~ Identify change that you desire ~ Identify issues that need to be addressed & overcome (objections) ~ consider the opposing arguments/considerations ~ Identify desired results. Methodology of Persuasion.

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The Zen of Persuasion

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  1. The Zen of Persuasion What are you selling? ~ Identify target audience… ~ Identify change that you desire ~ Identify issues that need to be addressed & overcome (objections) ~ consider the opposing arguments/considerations ~ Identify desired results

  2. Methodology of Persuasion Prima Facie Argumentation ~ Need Is There a Need For a Change? ~ Plan What Is The Plan To Address/Eradicate The Need? ~ Benefits What benefits will result from implementation of the plan?

  3. Next Methodology Problem (There is a problem that needs to be fixed) Solution (How you will fix the problem)

  4. Methodology of Persuasion I-R-A-C Argumentation Issue Rule Application/Analysis Conclusion

  5. 3Bs of Persuasion • BeOrganized …have your arguments down cold. • BePassionate …always speak as though you completely believe in your position. • BeFactual …it’s o.k. to be emotional, but factual arguments are always the strongest.

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