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Version 3: The Future of ENERGY STAR Qualified Homes The Builder Business Case

EEBA ANNUAL CONFERENCE OCTOBER 14, 2010. Version 3: The Future of ENERGY STAR Qualified Homes The Builder Business Case. ENERGY STAR QUALIFIED HOMES: ESTABLISHED PROGRAM. 1,000,000. 800,000. Number Labeled Homes. 600,000. Cumulative. 400,000. Annual. 200,000. 0. 96. 97. 98. 99.

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Version 3: The Future of ENERGY STAR Qualified Homes The Builder Business Case

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  1. EEBA ANNUAL CONFERENCE OCTOBER 14, 2010 Version 3: The Future of ENERGY STAR Qualified Homes The BuilderBusiness Case

  2. ENERGY STAR QUALIFIED HOMES:ESTABLISHED PROGRAM 1,000,000 800,000 Number Labeled Homes 600,000 Cumulative 400,000 Annual 200,000 0 96 97 98 99 00 01 02 03 04 05 06 07 08 09 Year

  3. ENERGY STAR QUALIFIED HOMES:ESTABLISHED PROGRAM % Market Penetration Year

  4. ENERGY STAR QUALIFIED HOMES:BUILDER PARTICIPATION 300 250 200 ~1,000% Growth! 150 100 50 0 Before Soft Market After Soft Market

  5. THE NEW NORMAL • Smaller Universe of Buyers • 75% Fewer Housing Starts • Tighter Credit = Less Qualified Buyers • Less Compelling Reasons to Buy • You Can’t Compete on Price • Massive Inventory of Fire-Sale Homes • Massive Inventory of Homes Under Water • High-Performance Train Has Left the Station • Energy Codes on Hyper Drive • Net-Zero Home Programs • A New Technology Change Everything • Hint, it Has Nothing to Do with Housing

  6. LOW COST INFRARED CAMERAS The best thermal imager for the money. ______________________________________________________You are on the BNP Media Email List.To take your email address off of the list for future messages from third party advertisers,please follow this link: http://bnpmediainfo.net/o/?ZXD=97.19532432.1268028BNP Media is not responsible for the products or services presented in this message.

  7. OBSOLETE COMPETITION

  8. ENERGY STAR VERSION 3COMPLETE SYSTEMS • Thermal EnclosureSystem: • Air Leakage • Insulation R-Value • Insulation Installation • Air Barriers • Thermal Bridging • High-Perf. Windows • HVAC QualityInstallation System: • Efficient Equipment • Right-Sizing • Air Distribution • Refrigerant Charge • Duct Installation • Pressure Balancing • Ventilation • Filtration • Water ManagementSystem: • Roof Membranes • Flashing • WRB’s • Fabric Filters • Capillary Breaks • Drainage Layer

  9. THERMAL ENCLOSURE SYSTEMVALUE PROPOSITION • Visibly better quality • Superior comfort and health • Future resale value

  10. HVAC SYSTEM QUALITY INSTALLATION 14 13 12 11 Field Adjusted SEER 10 9 8 Typical Installation 7 6 11 12 13 14 15 Rated SEER Courtesy of Advanced Energy Corp.

  11. Proper Charge 1.5 Correct Flow 0.5 Airtight Ducts 2.0 Sized Right .75 HVAC SYSTEM QUALITY INSTALLATION 14 13 12 11 Field Adjusted SEER 10 9 8 Typical Installation 7 6 11 12 13 14 15 Rated SEER Courtesy of Advanced Energy Corp.

  12. HVAC System Quality InstallationValue Proposition • Get What You Pay For • Engineered Comfort- Thermal Control- Humidity Control- Noise Control • Assured Fresh/Filtered Air

  13. Water Management SystemValue Proposition Better protection for largest investment Lower maintenance Healthier home

  14. THE BUSINESS CASE:RESPONDING TO NEW NORMAL • Attract Smaller Universe of Buyers • Male Price-Based Competition Obsolete • Exceed High-Performance Expectations • Bring on the Infrared Cameras

  15. Version 3 Responds to New Normal,But Better is Not Good Enough! You have to back upand sell compelling value propositions.

  16. Good Better Test Scores Bad Better Reliability

  17. Back it Up Yields Results% Sales Changes 2008-2009 Hyundai 5 0 -5 -10 -15 Ford -20 Nissan Toyota Honda -25 -30 GM -35 Chrysler Source: Edmunds.com

  18. Recognize This Builder?

  19. …Toyota Homes • $200,000 - $800,000 Modular Homes • 45 Day Construction • Brand Advantage [not withstanding recent efforts to destroy it] • 60 Year Warranty

  20. …Toyota Homes • $200,000 - $800,000 Modular Homes • 45 Day Construction • Brand Advantage[not withstanding recent efforts to destroy it] • 60 Year Warranty

  21. A CRAZY ‘BACK IT UP’ IDEA? ENERGY STAR V3 30-YR. WARRANTY Healthy Air Warranty • Lead-Free* • Asbestos-Free* • Particulates Filtered to 3 Microns* • Mold-Free* • Combustion Gas-Free • 150,000 CF per Day Fresh/Filtered Air* • VOC-Free* • Formaldehyde-Free* • Pest-Free* • Radon-Free* Affordable Comfort Warranty • $60/Month Average Heating/Cooling Bill* • Even Room-by-Room Temperatures* • No Outdoor Drafts* • Outside Noise Reduction* • No Excessive Humidity* Durability Warranty • No Moisture Damage to Structure* • Dry Basements/ Construction* • No Thermal Defects* • 90% UV Sunlight Blocked • No Window Condensation*

  22. Why * in Warranty… • Specified operating conditions • Specified weather assumptions • Specified number of occupants • Specified limitations • Requirements for warranty service!!!

  23. Why Back it UP… Because You Can… And They Can’t!

  24. Better is Not Good Enough… You Have to Sell ENERGY STAR • Label Every Home • Train Sales Agents • Hold Agents Accountable • Create ‘Value’ Experiences And Remember… • Design & LocationTrump

  25. IF ENERGY STAR QUALIFIED HOMES IS THE SOLUTION,WHAT’S THE PROBLEM? Solution Problem Low Hanging Fruit Missing Lack of Verification Infrastructure Energy Star V.1 Lack of Initial Building Science Lack of Energy Star Components Energy Star V.2 Lack of Complete Building Science Lack of Quality Assurance Energy Star V.3 Energy Star V.4 Lack of Net-Zero Ready Definition

  26. Affordable Comfortable Healthy Durable 2011 V.3 1996 V.4 2006 V.2 1996 V.1 DefiningNet Zero-Ready Control Air Flow Control Thermal Flow Control Moisture Flow Vapor Bulk Efficient Equipment 3rd Party Verification Inspect Features Air Sealing 50%> Air Sealing 50%> Air Sealing Air Sealing 50%> Air Sealing Air Sealing Efficient HVAC Super Eff. HVAC Test Infiltration Tight Ducts Ducts In Condit. Sp. Tight Ducts Ducts In Condit. Sp. Ducts In Condit. Sp. Tight Ducts Water Eff. Fixtures Test Duct Leakage Insulation 50%>Code Insulation R-Value Eff. Water Distrib. Low-E Windows Super Windows Thermal Bypass Chk Efficient WH System Energy Star WH System Air Barriers Air Barriers Air Barriers Efficient Lgtg./Appl. Right-Sizing Insulation Alignment Thermal Enclos. Chk Insulation Installation Pressure Balancing Ventilation Water Man. Construction HVAC Quality Inst. HVAC Sys. QI Chk Min.Thermal Bridging Dehumid. in Hot/Humid Water Man. System Chk

  27. PATH TO NET-ZERO HOMES EPA RERH Solar Thermal EPA Water Sense (Indoor Spec) EPA RERH Solar Elec. ENERGY STAR for Homes 2011 Draft Specs Advanced Technologies Advanced Design EPA Occupant Behavior Package Renewable Power (Purchase or On-site) EPA Passive Solar Home EPA Indoor airPlus EPA Right-Size Home

  28. Concept HomeValue Proposition Net-ZeroReady ~30% - 50% Less Square Feet with 100% Function Cooling/Heating Loads Framing Ducts Plumbing HVAC Equipment Waste Construction Time ~70% Less Call-Backs

  29. ENERGY STAR Qualified Homes QA Flow Chart Builders HERS Provider HERS Raters HVAC Contrac. Other Trades QA Source EPA Rater PA E-mail Train-the-Trainer Online Training Accomp. E-mail Home Certif. Rater E-mail 100% Recert. RESNET Accreditation QA Designee Certification QA Protocol HERS Provider QA Oversight V3 Training ACCA V3 Training ACCA QA List HERS Rater 3rd Party Verif. 3rd Party Verif. 3rd Party Verif. Sponsor/ Industry Tech. Training Tech. Training QA Oversight

  30. ENERGY STAR Qualified Home Certificate Report HOME INFORMATION Builder Name: Permit Date/Number: Home Address: RATING INFORMATION Rating Company: Rater Identification Number: Rating Date: ENERGY STAR FOR HOMES VERSION NUMBER: YOUR ENERGY STAR QUALIFIED HOME FEATURES Your home has been constructed to meet U.S. EPA’s latest guidelines for energy efficiency including the following features: • A COMPLETE THERMAL ENCLOSURE SYSTEM: • Comprehensive air sealing • (Blower Door Result) • Code or Better Insulation Levels * (R-values for attics, walls, floors) • Properly installed insulation(RESNET Grade 1) • High-performance windows* (u-Value; SHGC) • Complete Air Barrier • Reduced Thermal Bridging(adv. framing, rigid insulation sheathing, adv. wall system) • A COMPLETE HEATING AND COOLING QUALITY INSTALLATIONSYSTEM: • Efficient heating and cooling equipment • (A/C SEER; Furnace AFUE, Boiler AFUE) • Properly sized equipment and ducts • Sealed and tested duct work • (Duct Test Result) • Verified proper refrigerant charge (when applicable) • Whole-house and spot ventilation • Programmable thermostat • ENERGY EFFICIENT LIGHTING AND APPLIANCES: • Efficient water heater • (EF Rating) • ENERGY STAR qualified lighting • (list number of bulbs and/or fixtures) • ENERGY STAR qualified appliances and fans • (list specific products) • A COMPLETE WATER MANAGEMENT SYSTEM: • Complete roof flashing details • Heavy-duty membranes at roof valleys and eaves • Pan flashing at all windows and doors • Complete wall drainage plane • Fabric filter at foundation drain • Capillary break under foundation • Site Drainage * Where a feature varies across the home, the predominant performance level is shown.

  31. Checklist Reference Scope of Work 3-D Detail CAD Drawing Related Trades

  32. 2011 SPEC Milestones • Issue New Label • Implement New Certificate • Checklist Field Guides • Nationwide Rater Training • Nationwide HVAC Training/Credential • Builder Mandatory Training • Link with new RESNET QA Protocol • Appraisal, Mortgage, Insurance Letter

  33. ENERGY STAR NEW SPEC TRANSITION

  34. Version 2.0 Version 3.0 Concept Home Version 2.5 ENERGY STAR New Homes Implementation Schedule BuildingCompletion Date Permit Date 7/1/2010 1/1/2011 7/1/2011 1/1/2012 7/1/2012 V2.0 V2.5 V3.0 Single Family Homes Before 1/1/2011 V2.0 V3.0 Condos/Apts. in Multi-Family Buildings V2.5 V3.0 On or After 1/1/2011 All Homes V3.0 On or After 1/1/2012 All Homes Concept Home Any Time All Homes • Single-family homes include detached homes, townhomes, rowhomes, duplexes, and triplexes. • Only condos and apartments in multi-family buildings may use this extended implementation schedule. Further, all multi-family homes financed through low-income state housing agencies and permitted prior to January 1, 2011 may earn the ENERGY STAR under last iteration of the guidelines, Version 2.0.

  35. HOW TO GET MORE INFORMATION On the Web at: http://www.energystar.gov/homes

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