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fhc ehr capabilities

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  1. 10-SAV-1522 Bridging the Gap between HIT Innovation and PharmaJuly 10, 2011 Property of FranklynHealthcom Copyright © FranklynHealthcom 2010. All rights reserved. This document together with all text, artwork and content contained herein and hereon is the sole and exclusive property of FranklynHealthcom, 1719 Route 10 East, Suite 200, Parsippany, New Jersey 07054, and may not be copied, replicated or used in any way or in any format without the express, prior written consent of FranklynHealthcom.

  2. Founded: 1995 WBENC certified Location (s): Parsippany NJ, Horsham PA Employees: 40 Focus: Multi-platform healthcare communications Qualifications:Brand stewardship within chronic disease and oncology therapeutic categories About us… Copyright © Franklyn Healthcom, LLC, 2010. All rights reserved. 2 2 10-SAV-1076

  3. To advance our clients' standing in the marketplace with creative solutions that reflect an understanding of the changing healthcare landscape and technology trends relative to media and information consumption. Agency mission: Copyright © Franklyn Healthcom, LLC, 2010. All rights reserved. 3

  4. Accomplishing our mission requires Total Touch- The ability to deploy a solution across multiple communications platforms and the willingness to submit to right purposes, right times. Copyright © Franklyn Healthcom, LLC, 2010. All rights reserved. 4 4 10-SAV-1076

  5. The FHC Difference Copyright © FranklynHealthcom, LLC, 2010. All rights reserved. 5

  6. Pharma’s Need: End-to-End Programming Content development, mindful of brand standards and correlated to strategic imperatives Evaluation of tactics relative to Strategic Imperatives Regulatory submission, approval and 5521 Filing Delivery Mechanism (EHR, Digital, Print) internal stakeholder proof decks Fiscal & ROI comparisons Rep, AE, ML, QIM training Copyright © Franklyn Healthcom, LLC, 2010. All rights reserved. 6 6 10-SAV-1076

  7. Our Pharma Clients Hire Us to handle HIT strategies in 2 ways 1. FHC acts as the “General Contractor” for HIT marketing tactics which are then folded into themaster marketing plan. Pharma Client HIT partner HIT partner FHC brings our own partners Copyright © Franklyn Healthcom, LLC, 2010. All rights reserved. 7

  8. Our Pharma Clients Hire Us to handle HIT strategies in 2 ways 2. FHC hired to support a HIT vendor in order todeliver an end-to-end program. Pharma Client Other Agency Other Agency • HIT System • Programming • UX HIT partner • Marketing Collateral • Rep training • Regulatory submission • DDMAC filing Other Agency Copyright © Franklyn Healthcom, LLC, 2010. All rights reserved. 8

  9. Our Agency/HIT Partners hire us to bridge the gap between HIT innovation and pharma FHC works directly with HIT partner to craft a program feasible within the pharma landscape either on behalf of the HIT partner or another agency. Other Agency Pharma Client JV HIT partner Copyright © Franklyn Healthcom, LLC, 2010. All rights reserved. 9

  10. Copyright © FranklynHealthcom, LLC, 2010. All rights reserved. 10 09-AZA-1762

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