1. Mission Statements

2. Mission Statements • Answers the question:What drives us? Mission Statement “Beat GM!” Honda A good Mission Statement: • Elicits an emotional, motivational response in company employees. • Is easily understood and can be transferred into individual action. • Points to a tangible and measurable goal. • Speaks to the competitive environment in which the company operates.

3. Mission Statements • A Mission Statement points to goals that are definable, measurable, actionable, and with emotional appeal that everyone understands and can act upon. Mission Statement An Organization’s Mission: • Reflects management’s vision of who the firm serves. • Provides a clear vision of what the firm provides customers. • Directs managers where the firm should be staking out a competitive position in the marketplace.

4. Mission Statements “To provide any customer a means of moving people and things up, down, and sideways over short distances, with higher reliability than any similar enterprise in the world.” Mission Statement Elevator

5. Mission Statements “To offer food prepared in the same high-quality manner world-wide, tasty, reasonably priced, and delivered in a consistent, low-key and friendly atmosphere.” Mission Statement

6. Mission Statements “To offer all of the fine customers in our territories all of their household needs in a manner in which they continue to think of us fondly.” Mission Statement

7. Mission Statements “To provide our customers with error-free financial instruments delivered in a timely fashion. Error-free means absolutely no errors. Timely means within 48 hours.” Mission Statement