Importance of Effective Communication • Cornerstone for establishing trust • Cornerstone for new business and customer retention • Increases productivity
What is Communication? • The activity of sending meaningful information
What is Communication? • You only communicate when the message you send out has been received and sent back to you so you know that it has been properly understood
Caution! Remember, the message must be received and sent back to ensure it was properly understood!
Non-Verbal VS Verbal Communication • Verbal Communication- Communication expressed through words • Non-Verbal Communication- Wordless communication
Nonverbal Communication • Hand Gestures • Facial Expressions • Touching • Body Language • Eye Contact • Turning your back to the speaker • What Other Ways Can You Think Of?
Activity • Charades- A communication game where one party uses non-verbal communication to express a message to the recipient • Instructions: • Select a message from your marketing teacher that you will act out to the class. You must use NON-VERBAL communication. Absolutely NO WORDS!
De-Brief • Students will respond on a piece of paper and submit before leaving: • Communication defined • Nonverbal Communication defined • How can nonverbal communication be expressed in the workplace? • What kinds of messages do you give your co-workers and employer through your ACTIONS?