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Find Words on Google Search Box Try to find the longer phrases of the main term. Then find out the positive keywords and negative keywords. Include positive keywords in your PPC ads and exclude negative keywords. For example, if the main keyword is “shoes.” Then, longer key phrases can be “best shoes for men” or “best shoes for women under….”
Scroll to the Bottom of the Search Result Here you will get related searches. Choose long-tail key phrases from the list. This is a list of related searches generated by Google. So you can trust the words.
Go to Keyword Planner Google provides this free keyword-planning tool. Once you have listed the negative and positive keywords, search the volume and bid price on this tool. However, bid price may vary, but you can get the search volumes and keyword difficulty on this. Most of the SEO service providers in the UKuse this tool to set PPC ads.
Contact US In this way, you can start your initial digital marketing journey for your business. But for better results, you should hire the best SEO agency in the UK. We provide the most affordable digital marketing packages in the UK. If you need guidance, feel free to call us.