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Communication Strategy

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Communication Strategy

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  1. SLB Education FoundationCommunication Strategy August 20, 2012

  2. In its present structure, SLBEF does not have a sustainable communication process that conveys a clear message about SLEBF Foundation Awareness • A lack of familiarity with the Foundation’s role, programs, and capabilities • Little knowledge of the Foundation’s current progress and future goals • No consistent communication with current donors Need for establishing a communication strategy that clearly defines content generation, communication channels, and a systematic approach for Foundation awareness

  3. Communication initiatives will heavily emphasize infrastructure, process and sustainability

  4. Content will revolve around a combination of communicating impact, needs, and transparency Fueling the Light Stories for Impact • Communication Channels: • Emails • Social Media • Newsletter • SLBEF Website • Programs • Fundraising Drives • National Events • Networking Receptions • SLB Website Statistics for Needs Financials for Transparency

  5. SLB Interest • Associate Member • New Member • Seasoned Undergraduate Brother • Younger Alumni • Older Alumni Through different stages of a Brother’s experience, the balance between awareness and engagement will need to be adjusted Engagement Awareness

  6. Keeping awareness will require integrating the foundation into the different levels of Brotherhood Create and provide presentation materials (slides, pictures, videos) that UG chapters can utilize for interest presentations • Work with education process committee to integrate SLB Foundation Education Material • Consider allocating small amount of funds in grants program for associate members • Establish direct communication with chapter Presidents • Provide undergrads with videos of programs/events other entities have implement with the aid of Grant awards • Provide once a semester presentation to regions on fundraising progress of each region, grants awarded, and address concerns/question Brother may have • Emphasize programmatic grants on national even presentations to UGs • Contributing Donors • Quarterly newsletter on progress on Foundation goals and impact • Tiered recognition system for high value/loyal contributors • Annual tax receipt for threshold contributors with message of thanks and opportunity for contribution for upcoming year • Update on release of annual report • Yearly gift options • Provide 2min intro video to new members informing on SLBEF programs they can benefit from • Post graduation congratulatory email with information on how Brother can stay engaged and make a difference to the foundation (i.e. “Brother for Life” motto/campaign) • Establish matching/company matching programs/materials

  7. Implementing these strategic short and long term action will require resources from the foundation, the SLB staff, and overall Brotherhood • Video creating hardware and software • If approved, funds allocated for Associate Member programmatic grants • Database that will give easy access to reports of relevance • Website that integrates mobile capabilities(cell, tablet) and has simplified process for online giving • Funds to support revamp and maintenance of updated website/database • Help accessing campaign spokespeople (SLB Chairman, SLB Executive Director, Founding and highly influential Brothers) • Input on realistic costs/considerations for website and database update • Access to email communication tools for reaching RDs, Presidents, and overall Brotherhood • Integration of SLB Foundation into national test conducted by Associate Members

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