1 / 9

Communication Strategy

Communication Strategy. James D. Jarvis Director of Communications, PlanIt EAST. Today’s Agenda. Agenda – Day One. Proactively Engage the Public Why important? Community Outreach & Engagement Program Promote meaningful community participation Community Engagement Teams

aliza
Télécharger la présentation

Communication Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Communication Strategy James D. Jarvis Director of Communications, PlanIt EAST

  2. Today’s Agenda Agenda – Day One • Proactively Engage the Public • Why important? • Community Outreach & Engagement Program • Promote meaningful community participation • Community Engagement Teams • Tools & Resources Available • PlanIt EAST Fact Sheet & Wallet Card • www.PlanIt EAST.org • Public speaking & media training

  3. Engaging the Public Agenda – Day One • A Historical Perspective… • Gen. George Washington • July 9, 1776 • Read the Declaration of Independence to his troops • Orders his generals to do the same • Letters from the Front • British restocked provisions by “bayonet acquisition” • Understood the need to educate soldiers & citizenry

  4. Engaging the Public • Goals of our Engagement Strategy • Capture & address residents’ concerns • Solicit feedback & input • Provide decision makers with accurate information • Communicate with traditionally underrepresented communities • Eastern NC’s Unique Rural Character • Presents both challenges & opportunities • Requires a varied mix of outreach tools, mediums, and strategies • Foster meaningful community participation

  5. Community Outreach & Engagement Program Agenda – Day One • Public Hearings, Meetings, Scoping Sessions • NCER staff • PlanIt EAST Delegates • Robust Web Presence • PlanIt EAST.org set to launch in mid-December • Social & New Media • PlanIt EAST blog, Twitter, Facebook • Other web-based forums • Polling & Surveys, Traditional News Outlets

  6. Community Outreach & Engagement Program Agenda – Day One • Community Engagement Teams • Community Coordinators • One within all nine member-counties • Funded positions • Outreach Methods to be Employed • Surveys & focus groups • Interactive Community Workshops • Press releases on PlanIt EAST events • Dissemination of fact sheets, one-page flyers to key stakeholders (English & Spanish) • Develop citizen contact lists & stakeholder distro lists

  7. Agenda – Day One Tools & Resources Available • PlanIt EAST.org • Mid-December Launch • New Features: • Interactive Map • News & Events, PlanIt EAST Blog, Social Media • Facts & Figures • Studies & Analyses • Delegates Page • PlanIt EAST Fact Sheet • Wallet Card • Road Show Brief • James D. Jarvis • Former Assoc. Professor, Strategic Communications & Public Affairs, Defense Information School • Can conduct group or individual training • Public Speaking • Media Training

  8. Timeline for Action Agenda – Day One • Mid-December Media Announcement • Formal launch of PlanIt EAST / PlanIt EAST.org • *HUD Grant Award • January 2012 • NCER updates key stakeholders in all nine member-counties on PlanIt EAST • Media Training (PlanIt EAST Delegates Meeting) • March 2012 • Community Coordinators in place • Proactive community engagement begins

  9. Questions?

More Related