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New Technologies, New Relationships:

Explore the impact of new technologies like internet, social media platforms, and mobile devices on modern relationships. Learn about the rise of the "prosumer" and how platforms like Facebook and Twitter are reshaping communication and connection dynamics. Discover the power of convergence and web 2.0 for a more connected world.

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New Technologies, New Relationships:

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  1. New Technologies, New Relationships: Harnessing the Power of New Media Sherry Brownrigg, President Kennedy Brownrigg Group

  2. Fulton Sheen…

  3. Change is constant… • http://www.youtube.com/watch?v=dcVLXt6DHG0&NR=1

  4. The Consumer becomes the “Prosumer”… • internet • portable mp3 player • radio • television • cell phone • 70% of us use two or media at once • convergence

  5. The Internet… • The media platform that has revolutionized the way we consume media • 73% of the U.S. population uses the internet on a regular basis • Primary information hub • Destinations vs. “surfing” the internet • Converged with other media platforms • Web 2.0

  6. Who’s on-line?

  7. Facebook facts… • About 20 million new users join every month. • The majority of FB users are between the ages of 15 – 24. • The fastest growing category of users in the U.S. is women 35 – 44. • Families using it as prime way to stay in-touch. • Provides a new way to connect with interests. • Companies/causes find a new way to connect with customers/clients.

  8. Facebook penetration…

  9. Twitter… • Micro-blogging social network • Grew by 965% in the past year • Still represents only 10% of those who use the internet on a regular basis • Popularity driven by celebrities

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