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New Technologies, New Relationships:

New Technologies, New Relationships:. Harnessing the Power of New Media. Sherry Brownrigg, President Kennedy Brownrigg Group. Fulton Sheen…. Change is constant…. http://www.youtube.com/watch?v=dcVLXt6DHG0&NR=1. The Consumer becomes the “Prosumer”…. internet portable mp3 player radio

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New Technologies, New Relationships:

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  1. New Technologies, New Relationships: Harnessing the Power of New Media Sherry Brownrigg, President Kennedy Brownrigg Group

  2. Fulton Sheen…

  3. Change is constant… • http://www.youtube.com/watch?v=dcVLXt6DHG0&NR=1

  4. The Consumer becomes the “Prosumer”… • internet • portable mp3 player • radio • television • cell phone • 70% of us use two or media at once • convergence

  5. The Internet… • The media platform that has revolutionized the way we consume media • 73% of the U.S. population uses the internet on a regular basis • Primary information hub • Destinations vs. “surfing” the internet • Converged with other media platforms • Web 2.0

  6. Who’s on-line?

  7. Facebook facts… • About 20 million new users join every month. • The majority of FB users are between the ages of 15 – 24. • The fastest growing category of users in the U.S. is women 35 – 44. • Families using it as prime way to stay in-touch. • Provides a new way to connect with interests. • Companies/causes find a new way to connect with customers/clients.

  8. Facebook penetration…

  9. Twitter… • Micro-blogging social network • Grew by 965% in the past year • Still represents only 10% of those who use the internet on a regular basis • Popularity driven by celebrities

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