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Enhancing Hurricane Warning Communication: Strategies for Effective Risk Messaging

In her presentation at the National Hurricane Conference on April 11, 2006, Dr. Betty Hearn Morrow emphasized the vital role of risk communication during emergencies. She highlighted the multi-state social process of delivering and receiving crucial hurricane information among citizens, public officials, and emergency managers. Challenges in understanding warnings due to unclear wording, misconceptions, and mixed messages were discussed. Dr. Morrow proposed ideas to improve clarity and effectiveness in communications, urging stakeholders to share their concerns and solutions to enhance preparedness.

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Enhancing Hurricane Warning Communication: Strategies for Effective Risk Messaging

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  1. Warning Messages: Improving Response Dr. Betty Hearn Morrow National Hurricane Conference April 11, 2006

  2. RISK COMMUNICATION: A MULTISTATE SOCIAL PROCESS RECEIVING SENDING UNDERSTANDING BELIEVING PERSONALIZING Adapted from Tierney, K., M.K. Lindell and R. Perry. 2001

  3. National Hurricane Center Sender(s) Receiver(s) Citizens Public Officials Emergency Mgrs. Action(s) Preparation Evacuation Etc.

  4. National Hurricane Center CHANNELS Broadcast Media Emergency Managers Public Officials Family & Friends Employers Internet Private Weather Services Appropriate Citizen Responses

  5. MANY OPPORTUNITIES FOR CONFUSION Unclear wording Misunderstood language Misinterpretations Mixed messages

  6. How can the messages be better understood? Issues? Problems? Ideas?

  7. Some Issues Identified in Exploratory Work: Too many different products Confusing format Watches and warnings not well understood - 60% did not know meaning of hurricane warning May need a third category for imminent threat Necessity for action not always clear

  8. Please send your issues and ideas about improving hurricane warning messages to:betty@bmorrow.com

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