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GOING LIVE WITH SAP ON 100% VIRTUAL INFRASTRUCTURE

GOING LIVE WITH SAP ON 100% VIRTUAL INFRASTRUCTURE . EMC PROPEL CASE STUDY. Tony Pagliarulo SVP, COO, EMC IT William Reid Sr. Director, Platform Strategy & Engineering, EMC IT. Roadmap Information Disclaimer.

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GOING LIVE WITH SAP ON 100% VIRTUAL INFRASTRUCTURE

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  1. GOING LIVE WITH SAP ON 100% VIRTUAL INFRASTRUCTURE EMC PROPEL CASE STUDY Tony Pagliarulo SVP, COO, EMC IT William ReidSr. Director, Platform Strategy & Engineering, EMC IT

  2. Roadmap Information Disclaimer • EMC makes no representation and undertakes no obligations with regard to product planning information, anticipated product characteristics, performance specifications, or anticipated release dates (collectively, “Roadmap Information”). • Roadmap Information is provided by EMC as an accommodation to the recipient solely for purposes of discussion and without intending to be bound thereby. • Roadmap information is EMC Restricted Confidential and is provided under the terms, conditions and restrictions defined in the EMC Non-Disclosure Agreement in place with your organization.

  3. Agenda • EMC’s IT Transformation • The PROPEL Project • PROPEL Virtual Infrastructure • Big Data Analytics • Application Integration Cloud • Takeaways

  4. EMC IT At A Glance 2004 2013 INTERNAL USERS 24,000 60,000 IT ENVIRONMENT 4 DATA CENTERS, ~13 PB STORAGE 5 DATA CENTERS, 960 TBSTORAGE BUSINESS APPLICATIONS ~400 ~500 VIRTUALIZATION • ~10,000OS IMAGES • 92% VIRTUALIZED • 2,000 Physical Servers Finalist

  5. Our Hybrid Cloud Strategy Virtual Clients Traditional Apps SaaS “Next-Gen” Cloud Apps Integration & Federation Virtual Private Cloud Private Cloud Public Cloud

  6. Our Cloud Transformation Journey Infrastructure Focus Applications Focus Business Focus $157M CAPEX SAVINGS 92% 75% $66M OPEX SAVINGS 50% 92% OS IMAGES VIRTUALIZED % VIRTUALIZED 35% 95% MISSION CRITICAL APPLICATIONS VIRTUALIZED 15% 75% INFRASTRUCTUREUTILIZATION Virtualize Mission Critical Applications IT-Owned Applications IT-As-A-Service 2004-08 2009-11 2012-13

  7. PRIVATE CLOUD CHOICE COMPUTING Scalable, Extensible, Trusted IT As A Service Framework User Experience As A Service VIRTUALIZED DESKTOPS Pervasive Mobility Software As A Service PUBLIC CLOUD OFFERINGS MOBILEAPP PLATFORM Enterprise AppStore MISSIONCRITICAL APPLICATIONS Platform As A Service Line Of Business Applications APPLICATION INTEGRATION CLOUD BIaaS/ BIG DATA Infrastructure As A Service

  8. Agenda • EMC’s IT Transformation • The PROPEL Project • PROPEL Virtual Infrastructure • Big Data Analytics • Application Integration Cloud • Takeaways

  9. The Case For Change | Business Drivers EMC PAST • Single-Product Hardware Business • Direct-Sales Model For Enterprise Customers • Small Manufacturing Supply Base • Focused On Keeping Up With Growth Dramatic Business Model Change • Continuous Acquisition Strategy • Increased Need For Agility EMC TODAY • DIRECT & INDIRECT SALES CHANNELS ACROSS MARKET SEGMENTS • Expanding Customer Segments • SMB / Mid-Market Focus • DIVERSE BUSINESSES • Hardware, Software, & Service Businesses • Over 24 Product Families • GLOBAL MANUFACTURING SUPPLY BASE • Over 50 Suppliers Across The World • Contract Manufacturing • BUSINESS SIMPLIFICATION • Improved M&A Integration • Leaner Operating Structure • COST-CONSCIOUS COMPANY STRATEGY • Do More With Less • Flexible & Common • MOVING DOWN MARKET • High Volume / Low Touch Model • Decreasing Order Size

  10. The Case For Change|Technology Drivers • Highly Customized, Complex, & Costly Legacy Infrastructure • Increased Platform Agility Required By Business Evolution And Acquisition Integration 2011 S&OP (BRM bookings/ shipments) General ledger close Release for Shipping Order entry 2012+ Order processing Receivables Invoicing Revenue recognition Genealogy Shipment processing Risk Zone Risk Zone* Release for shipping Order entry Shipment processing

  11. PROPEL Overview ALIGN EXECUTE • Transform EMC’s Core Business Functions • 125 Business Processes Redesigned 470 VIRTUAL HOSTS 20 65 MODULES INTEGRATED APPLICATIONS DELIVER PREPARE 316 • 1,200 GLOBAL SITES • BUSINESS • SUPER USERS 103 4 DAY BUSINESS SIMULATION AT 40,000+ FLASHCUTOVER 18 TRAINING CLASSES • GLOBAL • SITES END USERS

  12. PROPEL Project Approach PEOPLE Global Team Of “A” players Business Led Program Strong Governance Focus On Change Management & Communications PROCESS No Core Software Modifications <60 Unique Enhancements Follow The Sun Delivery Model On Time, On Budget, Global Big Bang DATA Purged, Archived, Cleansed, & Converted > 100M Records Data Governance & MDM Tools Big Data Analytics Self Service Reporting TECHNOLOGY First SAP Virtualized Application Of Its Size Developed Application Integration Cloud (AIC) Analytics Enabled By BAaaS & Greenplum

  13. SAP Modules Landscape FINANCIAL SUPPLY CHAIN MGMT (FSCM) ERP CENTRAL COMPONENT (ECC) Sales and Distribution Financial Accounting Localization Credit Management Cash Management & Liquidity Planning GL AP AR Commissionaire Materials Management BUSINESS PLANNING & CONSOLIDATIONS (BPC) Nota Fiscal Asset Account. Bank Account. Quality Management Business Planning Consolidation Organization Mgmt. Financial Control SUPPLIER RELATIONSHIP MANAGEMENT (SRM) High Tech Overhead Costs Product Costing Profit Analysis Project Systems MDM Catalogs Self-Service Procurement • Production Planning (PP) Logistics Environmental Health & Safety Self Service Registration Sourcing (RFx/Auction) General Transport. Warehouse General Product Safety Available to Promise SUPPLY CHAIN MANAGEMENT (SCM) Product Lifecycle Mgmt (PLM) • Advanced Planning & Optimizer (APO) Integrated Prod Development Product Compliance SPRC eKanban Planning Demand Planning Supplier Network Collaboration REPORTING MDM HUB THIRD-PARTY APP. Supply Network Planning Global Available to Promise BO BW Product Hub Vertex HANA Deployed Potential Agile/Future Release Incremental Capability

  14. PROPEL Results PERFORM STANDARDIZE 5X SCALABILITY CROSS DIVISONAL PLATFORM >150% PERFORMANCE INCREASE Q3’12 RECORD VOLUMES 20X SINGLE GLOBAL INSTANCE INTEGRATION THROUGHPUT SIMPLIFY BUSINESS INSIGHT DATA QUALITY 450 POINT-TO-POINT INTERFACES REDUCED TO 125 AIC INTERFACES 65 LEGACY APPS RETIRED

  15. Agenda • EMC’s IT Transformation • The PROPEL Project • PROPEL Virtual Infrastructure • Big Data Analytics • Application Integration Cloud • Takeaways

  16. PROPEL: Mission Critical LOB Application • Fully Virtualized On Vblock >60 LEGACY SYSTEMS Legacy Applications TRANSFORMATION ADAPTERS MONITORING MANAGEMENT SOA GOVERNANCE RELIABLE MESSSAGING WEB SERVICES Application Integration Cloud (AIC) INTEGRATION BATCH DATA FABRIC SUPPLY CHAIN MANAGEMENT ERP CENTRAL COMPONENT BUSINESS PLANNING & CONSOLIDATION SAP Applications FINANCIAL SUPPLY CHAIN MANAGEMENT SUPPLIER RELATIONSHIP MANAGEMENT BUSINESS WAREHOUSE ORACLENON-RAC SQL SERVER Database

  17. EMC Technology Stack For SAP Virtualization / Converged Infrastructure Tiered / Unified Storage Data Protection Business Continuity INTEGRATION Big Data Analytics Management & Automation Security Content Management & Archiving

  18. DESCRIPTION • Vblock: Integrated Best-In-Class Compute, Storage, Network, Virtualization Technologies From Cisco, EMC, VMware • Pre-integrated, Tested, & Validated • Holistic Systems Management • Single Call Support • BENEFIT • Policies To Meet Business SLAs • Templates For Repeatability And Compliance • Unified Management Tools To Enable Quick SAP Provisioning • Over 470 Virtual Hosts On 9 SAP Landscapes • >1 Million SAPS Capacity Available On Vblock For Future Growth • Improved Database CAPEX / OPEX & Licensing On vSphere • BUSINESS IMPACT • Lower TCO Than “Build Your Own” Infrastructure &Cost Avoidance Of More Than $11M • Production Sized Cutover Environment Build In Record Time • Reacted To EOQ Demand By Adding Capacity In Less Than 30 Minutes • Significant Improvement In Resource Utilization • EOQ Simulated To 2.5x Peak Expected Go-Live Values • TECHNOLOGY • VCE VBLOCK Series 700 • VMware vSphere • ESXi • EMC VMAX • EMC VNX • Cisco UCS (B230 M2 Blades) • Cisco Nexus 5K / 7K Virtualization / Converged Infrastructure Tiered / Unified Storage Data Protection Business Continuity Integration Big Data Analytics

  19. vBlock for Virtual Applications Technology Highlights • Vblock Components • Cisco UCS Blades – Powered By Intel Nehalem • Cisco Nexus 5000 / 7000 Switches • EMC VMAX, VNX Or Celerra Storage • VMware vSphere 5.x • Application / Database Benefits • All 10 GB Backbone • Nehalem Processors • Virtual And / Or Physical Configurations • Dedicated SAN & Network Infrastructure • High Consolidation Ratios • Operational Benefits • CPU, Storage And Virtual Layer • Pre-Configured; Pre-Tested • Repurpose Physical To Virtual As You Move To Cloud Architecture App App App App App App App App App App App App App App App App App App App App App App App App App App App MS App Oracle

  20. Databases On VMware vSphere Benefits • Improved CAPEX / OPEX • License & Support – Database, Operating System & Hardware • Administration – Standards Drive Efficiency • Single Instance • Built-in High Availability • VMware GuestAppMonitor • Improved Efficiency / Utilization • Distributed Resource Scheduler (VMware Only) • Site Recovery Manager (VMware Only) • Rapid Provisioning • Oracle RAC to Single Instance Use Case • Reduced License Costs • Simplified Database & OS Management App App App App App App App App App App App App App App App App App App App App App App App App App Oracle App App MS App

  21. DESCRIPTION • Policy-Based System That Automatically Promotes (Or Demotes) Thin Device Data Across Tiers To Achieve Performance Service Levels & Cost Targets • BENEFIT • To Pre-Allocate Capacity But Dynamically Meet SAP Peak Performance Needs With Flash Drives • Automatically Place Infrequently Used Data On SATA Drives For Better Utilization • Self-Optimizing Management • BUSINESS IMPACT • Lower 50% Improvement in BW Performance To Close The Books • 30 Million Transaction / Day – 28K IOPS / Sec • Automatic Storage Migration For Less Frequently Utilized Data Lower TCO • Ability To Increase Application Performance During Peak Periods – Leads To Better TCE • TECHNOLOGY • EMC VMAX • EMC Fully Automated Storage Tiering (FAST) • Virtual Pools / Thin Provisioning • EMC VNX Virtualization / Converged Infrastructure Tiered / Unified Storage Data Protection Business Continuity Integration Big Data Analytics

  22. Adaptive SAP Performance FAST VP – Gets The Right Data, To The Right Place, At The Right Time • Maximum SAP Performance & Scalability • Optimize SAP Workloads On Enterprise Flash Drives For 80-140% More Throughput • Automated Tiering • Self-Optimizing Management • Dynamically Meet SAP Peak Performance Needs With Flash Drives • Automatically Place Infrequently Used Data On SATA Drives Tiered SAP IT FLASH FC SATA

  23. 4 TB 3 TB 3 TB Physicalallocation Virtual SAP Provisioning Resources On Demand; SAP Growth Without Downtime • Automates Processes To Easily Grow & Reclaim Capacity • Allocate Future SAP Requirement Initially • Add Capacity As Thin Pool Thresholds Are Triggered • No SAP Downtime Or Disruption • Present SAP Applications More Useable Capacity Than Is Physically Allocated • SAP Systems Can Either Be Managed In Separate Pools Or A Single Pool • Separate Pools Based On Your SAP Landscape ERP 10 TB BI10 TB DEV10 TB Common Storage Pool

  24. Mobility Changes Everything • Active-Passive  Active-Active • Disaster Recovery  Disaster Avoidance • Failover  Load Balancing • Application Networks  Data Networks Data Center Data Center Data Center

  25. DESCRIPTION • Mechanisms To Restore Data And Continuity Of Business Operations For SAP Ecosystem In Event Of Failure, With SLAs Around Time To Restore &Point To Which Data Can Be Restored • Backup / Recovery • Disaster Recovery • Return To Service • BENEFIT • Integrated End-To-End Restore of SAP & Ecosystem • Seamless SAP System Refresh • Integrated Upgrades & Migrations • Better Landscape Monitoring & Root Cause Analysis • Automated Processes • BUSINESS IMPACT • RPO – Zero Data Loss • RTO - < 4 Hours • Faster Return To Service For SAP Application • End-To-End DR Testing In 2 Hours • Recover Reliably With Continuous Recovery Verification, Fault Detection, Healing For End-To-End Data Integrity • TECHNOLOGY • Data Domain Deduplication Storage Systems • EMC NetWorker • VMware Site Recovery Manager • EMC SRDF Virtualization / Converged Infrastructure Tiered / Unified Storage Data Protection Business Continuity Integration Big Data Analytics

  26. Enterprise Business Continuity Strategy Multi-Site Remote Replication Primary Hopkinton, MA Bunker Site Franklin, MA R22 R11 SRDF/S 10 Miles SRDF/A SRDF/A 600 Miles SRDF/A 600 Miles WAN SRDF/S R21 R11 R22 R21 10 Miles Bunker Site Research Triangle Park, NC Primary Durham, NC Tier 1 Hopkinton Primary Tier 1 Durham Primary

  27. Business Continuity / DR SRM For App VMs VMware SRM And EMC SRDF For Disaster Recovery Integration Integration ERP ERP SRDF For Storage App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App App MS App Oracle MS Oracle DURHAM HOPKINTON

  28. Roadmap: Zero Downtime SAP Maintenance High Availability & Much More… • Eliminate Single Points Of Failure • Load Balancing With Active / Active Data Centers • Fully Automatic Handling Cluster Across Sites VPLEX Metro Distributed Virtual Volume VPLEX Witness 40K 40K Disaster Recovery Site C Production Site B Production Site A

  29. DESCRIPTION • Leapfrog The Current Heavyweight Integration Approaches • Provide A Development & Deployment Framework For Creating Next Generation Integration Projects By Leveraging Current & Emerging Cloud Development Standards • BENEFIT • Drive Towards “One Skill Set, Any Cloud” Integration Solution • Minimize Data Marshalling / Un-Marshalling & Movement • Simplify Inter-Process Communication • Minimize Cloud To Cloud Messaging • BUSINESS IMPACT • Consolidated 459 Point-To-Point Integrations To 125 Integrations • 20x Performance Increase QTO • Lower TCO • Common Data Model Increases Agility • TECHNOLOGY • Pivotal vFabric • TC Server • GemFire • SpringSource(Batch / WS / Security / Integration) • VMware – Hyperic Virtualization / Converged Infrastructure Tiered / Unified Storage Data Protection Business Continuity Integration Big Data Analytics

  30. Application Integration Cloud Integrate Across All EMC Applications Integration, Batch, Web Services SaaS Platforms Common Data Model Social App Server vFabric APPLICATION INTEGRATION CLOUD Monitoring & Management Data Fabric Partners Mobile EMC PRIVATE CLOUD Enterprise Applications ERP CRM Data Warehouse Legacy Apps New Apps

  31. DESCRIPTION • Leverage Big Data Platform To Serve Both Traditional Reports (Hindsight) &Insight (Predictive Analytics) • Consolidate Into Repository • Liberate Data to the Business For Deeper Analytics With Business Analytics As A Service • Close The Loop With Actionable Process Integration • BENEFIT • Real-Time Fast Operational Reporting • Consolidated Business Application Monitoring To Enable Holistic SLAs • Use IT Big Data To Optimize Systems To Avoid Failures, Predict Performance / Capacity Issues • Leverage Business Data Analytics To Analyze &Optimize Business Processes • BUSINESS IMPACT • Accelerated Pace Of Business Visibility Drastically From Months To Days • Business Empowerment Resulting In Significant Reduction In Shadow IT • Over $110 Million Realized In Business Benefit In Sales Operations • TECHNOLOGY • Greenplum • SAP HANA • SQLFire • GemFire Virtualization / Converged Infrastructure Tiered / Unified Storage Data Protection Business Continuity INTEGRATION Big Data Analytics

  32. Big Data Analytics Tools & Consulting DATASCIENTIST COLLABORATION TRAINING SOLUTION DESIGN/ DEVELOPMENT VISUALIZATION REPORTING DASHBOARDS Analytics TEXTANALYTICS PLANNING / WHAT-IF PREDICTIVE Big Data Platform STRUCTURED UNSTRUCTURED Data Governance DATA QUALITY MASTER DATA MANAGEMENT DATA INTEGRATION Data Sources OTHERS MACHINE DATA TRANSACTIONAL DATA SOCIAL EXTERNAL

  33. Big Data Reference Architecture Solution Manager HINDSIGHT TO INSIGHT Unified Analytical Platform • Business Analytics AsAService • Multi-Platform Data Integration • Seamless Visibility From Aggregated To Transactional Detail Optimized For Consumption • Collaborative Analytic Tools • Advanced Data Scientist Services • Mobile Access Deployed Globally HANA BOBJ OBIEE SQL Fire MSFT Reports Visual Explorer GP DB/HD GP DB/HD SAP BW Tableau Reporting Tool Analytic Workspace SAS Visual Analytics Tool GP DB/HD GP DB/HD Analytic Workspace Analytic Workspace Global DW SAS Analytics SFDC SAP R + Madlib+ BAaaS Master Data Local Data eBus

  34. Agenda • EMC’s IT Transformation • The PROPEL Project • PROPEL Virtual Infrastructure • Big Data Analytics • Application Integration Cloud • Takeaways

  35. PROPEL Technology: Driving Value PLATFORM OS INTEGRATION ERP 5X 5X FASTERDEPLOYMENT BETTER SCALABILITY 4X 3X LESS STAFFRESOURCE TIME LOWERCOST DELIVERED AT $11M SAVINGS

  36. Sustaining The Results Simplify To Scale • FLEXIBILITY • Implementing First SAP Upgrade In May • Simplified Acquisition Integration • SYSTEM • Highly Scalable, Flexible Solution–Designed For Growth • Avg Response Time <3 Secs For Critical Transactions • FUTURE RELEASES • Currently Enabling PS And RSA On The Platform • Go To Market Enablement Program Begins In Q2

  37. Lessons Learned PROCESS OPTIMIZATION OPERATIONAL ORGANIZATION USER EXPERIENCE INFRASTRUCTURE • Establish • Your • BASELINE TRANSFORM Your Org Maintain FOCUS BUILD Your Cloud MEASURE Results • CHALLENGE • Status Quo Takeaways

  38. EMC IT Proven www.EMC.com/emcitproven

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